Kiwi Black Shoe Polish

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

26K

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

18.3%

Market size, estimated

$51Ka year

Peak month

January2.7× the quietest month

Top search term

lincoln shoe polish15K searches a year

Listings sell for $10.91 on average, from $10.08 to $11.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $10.91 that is $11K to $14K a year per listing.

Average price

$10.91under the $15 to $100 sweet spot

Price range

$10.08–$11.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.8%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #41 within Shoe, Jewelry & Watch Accessories. It carries 3,540 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#41in Shoe, Jewelry & Watch Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,540per listing

Listings tracked

7

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

86 months