Is kiwi profitable to sell on Amazon United States?

The niche generates $3.7M/yr across 7 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (46/100).

How competitive is the kiwi niche?

3 brands and 576 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kiwi?

Top complaints mined from reviews: Stale/Rotten/Spoiled, Size-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for kiwi peak?

Demand peaks in Mar–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the kiwi niche?

Listings span $1.12–$12.51; the average listing price is $5.85 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.

Kiwi

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible29.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.7M

$3.7M/yr · 2.1M searches

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,258.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.85

avg listing price — sweet spot $15–$100

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$1.12–$12.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is kiwi profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kiwi is a $3.7M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kiwi market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 800K–1.0M; avg 80,000–100,000/product
Revenue / yr: $4.7M–$5.8M; units × avg price
Conversion rate: 29.9%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 1.7%
Avg brand age: 70 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

576

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Zespri42%
Fresh Produce (Brands May Vary)34%
Aetherys24%

kiwi demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Mar, May · busiest ÷ quietest = 2.0×

Open Trend

Top kiwi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kiwi1.4M/yr +19.4%7.6% conv.
organic kiwi119K/yr +27.4%6.3% conv.
golden kiwi144K/yr -42.4%4.6% conv.
kiwi fruit172K/yr -12.6%5.5% conv.
kiwi organic62K/yr +56.8%6.8% conv.
kiwi fruit fresh66K/yr -4.2%5.6% conv.
kiwis68K/yr +15.8%7.9% conv.
kiwi gold18K/yr +150.0%6.9% conv.
gold kiwi38K/yr -39.8%5.2% conv.
yellow kiwi27K/yr -34.0%4.8% conv.

All search terms

Top kiwi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zespri SunGold Kiwi 1lb

Zespri$4.524.7★6,300 rev

Kiwi Organic 1 Each

Aetherys$1.124.7★7,686 rev

Green Kiwi 32 OZ

Fresh Produce (Brands May Vary)$7.574.6★1,145 rev

ZESPRI Ruby Red Kiwi 16 OZ

Fresh Produce (Brands May Vary)$7.104.3★33 rev

Organic Cut Kiwi Small

Fresh Produce (Brands May Vary)$12.514.3★232 rev

Newest

by launch date

ZESPRI Ruby Red Kiwi 16 OZ

Fresh Produce (Brands May Vary)$7.1033 rev

1y ago

Organic Cut Kiwi Small

Fresh Produce (Brands May Vary)$12.51232 rev

4y ago

Zespri SunGold Kiwi 1lb

Zespri$4.526,300 rev

6y ago

Green Kiwi 32 OZ

Fresh Produce (Brands May Vary)$7.571,145 rev

8y ago

Kiwi Organic 1 Each

Aetherys$1.127,686 rev

8y ago

What reviews say buyers love and hate about kiwi

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“they tasted as good as the smelled”

Freshness21%

“Very fresh”

Quality-Overall11%

“The quality was consistent throughout the package”

Sweetness8%

“They have a great balance of sweetness”

Vegan/Organic6%

“Great tasting organic blueberries”

Value For Money4%

“Good value”

Flavor3%

“Absolutely delicious and unique flavor”

Health Benefits-Overall2%

“Healthy”

Soft Feel2%

“A bit softer than regular kiwi”

Size-Overall1%

“The berries were a great size”

What buyers complain about

Stale/Rotten/Spoiled21%

“Old fruit”

Size-Overall12%

“These berries were very small in size compared to the large plump berries last month”

Quality-Overall9%

“Less Quality Than Previous Orders”

Value For Money8%

“Over priced”

Taste-Overall6%

“No Taste”

Hard Feel6%

“Too soft and squishy”

Sour5%

“Way too sour”

Flavor5%

“berries have no flavor”

Sweetness3%

“Wasnt as sweet”

Vegan/Organic2%

“We are very disappointed that we ordered large organic avocados”

Top return reasons

Storage Temperature100%

Common kiwi questions

Is kiwi profitable to sell on Amazon United States?: The niche generates $3.7M/yr across 7 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (46/100).
How competitive is the kiwi niche?: 3 brands and 576 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kiwi?: Top complaints mined from reviews: Stale/Rotten/Spoiled, Size-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for kiwi peak?: Demand peaks in Mar–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the kiwi niche?: Listings span $1.12–$12.51; the average listing price is $5.85 (sweet spot $15–$100). The average incumbent carries 9,259 reviews — the moat a new listing must climb.