Kiwi
FailThe top 5 brands take 100% of clicks, so Kiwi is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $3.7M/yr2.1M searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 92%top-5 click share · 3 brands · 576 sellers
Flapen Score
Kiwi against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kiwi is stronger. Inside it, weaker.
Market
The Kiwi market on Amazon at a glance
Shoppers on Amazon United States searched for Kiwi 2.1M times last year and spent an estimated $3.7M. All 3 brands take every click. Demand peaks in Mar–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 29.9% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 29.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 29.9%
- Market size, estimated
- $3.7Ma year
- Peak month
- March2.0× the quietest month
- Top search term
- kiwi1.4M searches a year
02 · Price
A sale here is worth $5.85.
Listings sell for $5.85 on average, from $1.12 to $12.51. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 80,000 to 100,000 of them. At $5.85 that is $468K to $585K a year per listing.
- Average price
- $5.85under the $15 to $100 sweet spot
- Price range
- $1.12–$12.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $468K–$585K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #40 within Shoe, Jewelry & Watch Accessories. It carries 9,259 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #40in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 9,259per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Kiwi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zespri SunGold Kiwi 1lb
- Price
- $4.52
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 6y ago

Kiwi Organic 1 Each
- Price
- $1.12
- Rating
- 4.7/5
- Reviews
- 7,686
- Age
- 8y ago

Green Kiwi 32 OZ
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 1,145
- Age
- 8y ago

ZESPRI Ruby Red Kiwi 16 OZ
- Price
- $7.10
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago

Organic Cut Kiwi Small
- Price
- $12.51
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 4y ago
Trending
estimated 90-day click momentum
ZESPRI Ruby Red Kiwi 16 OZ
- Price
- $7.10
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago

Zespri SunGold Kiwi 1lb
- Price
- $4.52
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 6y ago

Organic Blueberries Pint
- Price
- $5.46
- Rating
- 4.7/5
- Reviews
- 27,779
- Age
- 8y ago

Large Organic Hass Avocado
- Price
- $2.68
- Rating
- 4.6/5
- Reviews
- 21,637
- Age
- 10y ago

Green Kiwi 32 OZ
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 1,145
- Age
- 8y ago
Newest
by launch date
ZESPRI Ruby Red Kiwi 16 OZ
- Price
- $7.10
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago

Organic Cut Kiwi Small
- Price
- $12.51
- Rating
- 4.3/5
- Reviews
- 232
- Age
- 4y ago

Zespri SunGold Kiwi 1lb
- Price
- $4.52
- Rating
- 4.7/5
- Reviews
- 6,300
- Age
- 6y ago

Green Kiwi 32 OZ
- Price
- $7.57
- Rating
- 4.6/5
- Reviews
- 1,145
- Age
- 8y ago

Kiwi Organic 1 Each
- Price
- $1.12
- Rating
- 4.7/5
- Reviews
- 7,686
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
576
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Zespri42%
- Fresh Produce (Brands May Vary)34%
- Aetherys24%
Demand
Kiwi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 2.0×
Search terms
Top Kiwi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kiwi1.4M/yr
- organic kiwi119K/yr
- golden kiwi144K/yr
- kiwi fruit172K/yr
- kiwi organic62K/yr
- kiwi fruit fresh66K/yr
- kiwis68K/yr
- kiwi gold18K/yr
- gold kiwi38K/yr
- yellow kiwi27K/yr
Reviews and returns
What reviews say buyers love and hate about Kiwi
We read the reviews and the return reasons for every product selling here.
“Old fruit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kiwi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









