Kitten Heels for Women

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $533K a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

-18.6%

Conversion, latest week

0.2%

Market size, estimated

$533Ka year

Peak month

September2.1× the quietest month

Top search term

closed toe heels772K searches a year

Listings sell for $40.15 on average, from $7.85 to $160.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $40.15 that is $0 to $4K a year per listing.

Average price

$40.15inside the $15 to $100 sweet spot

Price range

$7.85–$160.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

16.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #386 within Pumps. It carries 2,493 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#386in Pumps

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

2,493per listing

Listings tracked

556

100 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

100

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months