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Kiss Lock Purses and Handbags

Fail

Buyers convert on only 0.5% of searches, so Kiss Lock Purses and Handbags is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$548K/yr758K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
25%top-5 click share · 28 brands · 37 sellers

Flapen Score

Kiss Lock Purses and Handbags against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kiss Lock Purses and Handbags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiss Lock Purses and Handbags market on Amazon at a glance

Shoppers on Amazon United States searched for Kiss Lock Purses and Handbags 758K times last year and spent an estimated $548K. The top 5 brands take 75% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months
758K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.5%
Market size, estimated
$548Ka year
Top search term
kiss lock purses and handbags122K searches a year

02 · Price

A sale here is worth $153.75.

Listings sell for $153.75 on average, from $13.77 to $894.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $153.75 that is $0 to $15K a year per listing.

Average price
$153.75above the $15 to $100 sweet spot
Price range
$13.77–$894.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #24,119 within Clutches & Evening Bags. It carries 128 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
79%
Out of stock, average day
12.6%
Average rank
#24,119in Clutches & Evening Bags
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
128per listing
Listings tracked
85

04 · Newcomers

17 of last year's 59 launches cleared the first-year sales bar.

59 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
59
Successful launches
17Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kiss Lock Purses and Handbags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

37

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

25%

Top 20: 59%

Open market

20%

  • Brand 132%
  • Brand 222%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Kiss Lock Purses and Handbags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Kiss Lock Purses and Handbags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiss lock purses and handbags122K/yr
  • kisslock purses and handbags66K/yr
  • coach kisslock bag108K/yr
  • coach kisslock97K/yr
  • kiss lock bag64K/yr
  • kisslock purse84K/yr
  • kisslock bag37K/yr
  • kiss lock purse31K/yr
  • kiss lock clutch18K/yr
  • kisslock16K/yr

Reviews and returns

What reviews say buyers love and hate about Kiss Lock Purses and Handbags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
9.3%of orders come back
“it's quite short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kiss Lock Purses and Handbags questions

Answered from the same tracked data.