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Kiss Costume

Fail

An estimated 7.4% of orders come back, so Kiss Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$78K/yr100K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
48%top-5 click share · 19 brands · 40 sellers

Flapen Score

Kiss Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kiss Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiss Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Kiss Costume 100K times last year and spent an estimated $78K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
1.5%
Market size, estimated
$78Ka year
Peak month
October4.3× the quietest month
Top search term
kiss costume46K searches a year

02 · Price

A sale here is worth $53.23.

Listings sell for $53.23 on average, from $5.98 to $397.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $53.23 that is $0 to $5K a year per listing.

Average price
$53.23inside the $15 to $100 sweet spot
Price range
$5.98–$397.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #28,848 within Wigs. It carries 492 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
51%
Out of stock, average day
16.0%
Average rank
#28,848in Wigs
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
492per listing
Listings tracked
37

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Kiss Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

40

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

14%

  • Brand 156%
  • Brand 216%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (13 brands, 14%)

Demand

Kiss Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Kiss Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiss costume46K/yr
  • kiss costumes for adults19K/yr
  • kiss wig8K/yr
  • kiss band costume5K/yr
  • kiss costumes5K/yr
  • kiss halloween costume4K/yr
  • gene simmons wig4K/yr
  • kiss costume accessories5K/yr
  • kiss halloween costume for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Kiss Costume

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
7.4%of orders come back
“Cool bracelets look cheap”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kiss Costume questions

Answered from the same tracked data.