Skip to content

Kirkland Socks

Fail

Demand is soft, at -22.8% this quarter, so Kirkland Socks is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$96K/yr47K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
63%top-5 click share · 15 brands · 96 sellers

Flapen Score

Kirkland Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kirkland Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirkland Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Kirkland Socks 47K times last year and spent an estimated $96K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
9.2%
Market size, estimated
$96Ka year
Peak month
December3.7× the quietest month
Top search term
kirkland socks22K searches a year

02 · Price

A sale here is worth $22.44.

Listings sell for $22.44 on average, from $15.20 to $38.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $22.44 that is $6K to $11K a year per listing.

Average price
$22.44inside the $15 to $100 sweet spot
Price range
$15.20–$38.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,357 within Athletic Socks. It carries 4,363 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#2,357in Athletic Socks
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,363per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kirkland Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

96

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

14%

  • Brand 155%
  • Brand 213%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 14%)

Demand

Kirkland Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Kirkland Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirkland socks22K/yr
  • kirkland socks men9K/yr
  • costco socks7K/yr
  • kirkland mens socks5K/yr
  • costco socks men4K/yr

Reviews and returns

What reviews say buyers love and hate about Kirkland Socks

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Thickness”
1.0%of orders come back
“Too thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kirkland Socks questions

Answered from the same tracked data.