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Kirby Hat

Fail

The top 5 brands take 100% of clicks, so Kirby Hat is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$12K/yr57K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
62%top-5 click share · 4 brands · 10 sellers

Flapen Score

Kirby Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kirby Hat is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirby Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Kirby Hat 57K times last year and spent an estimated $12K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.3%
Market size, estimated
$12Ka year
Peak month
December4.8× the quietest month
Top search term
kirby hat33K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $9.95 to $25.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.33 that is $0 to $2K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$9.95–$25.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #28,908 within Skullies & Beanies. It carries 134 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
30.4%
Average rank
#28,908in Skullies & Beanies
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
134per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kirby Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 233%
  • Brand 314%
  • Brand 49%
  • Open — no brand owns it (0%)

Demand

Kirby Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Kirby Hat

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
2.8%of orders come back
“just note it's on the larger side”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kirby Hat questions

Answered from the same tracked data.