Is kingdom hearts profitable to sell on Amazon United States?

The niche generates $302K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Skip it (48/100).

How competitive is the kingdom hearts niche?

9 brands and 112 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in kingdom hearts?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Thickness. The return rate is 1.0%.

When does demand for kingdom hearts peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the kingdom hearts niche?

Listings span $8.71–$60.14; the average listing price is $26.00 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

Kingdom Hearts

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$26.00

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Great$8.71–$60.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good628.11

avg incumbent reviews — the moat a new listing must climb

Market size

Good$302K

$302K/yr · 1.0M searches

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

Is kingdom hearts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kingdom hearts is a $302K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

kingdom hearts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $325K–$390K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,590
Page quality: 0%
Prime: 83%
Sponsored: 56%
Out of stock: 2.4%
Avg brand age: 47 months
Avg seller age: 168 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

112

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

HYTAIBB32%
Square Enix23%
Generic22%
Disney10%
Funko4%
メディコム・トイ(MEDICOM TOY)4%
Open — no brand owns it (3 brands, 5%)

kingdom hearts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top kingdom hearts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kingdom hearts634K/yr +31.3%0.4% conv.
kingdom hearts merch148K/yr -5.5%0.3% conv.
kingdom hearts keychain40K/yr +27.2%1.4% conv.
kingdom hearts 323K/yr +41.1%0.4% conv.
kingdom hearts ps426K/yr +25.8%2.6% conv.
kingdom hearts funko pop41K/yr -13.8%0.7% conv.
keyblade keychain18K/yr +17.6%2.0% conv.
kingdom hearts all in one14K/yr +22.4%2.5% conv.
kingdom hearts merchandise13K/yr +31.2%0.1% conv.
kingdom hearts funko11K/yr +35.4%0.7% conv.

All search terms

Top kingdom hearts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYTAIBB Keychains Gifts for woman (3) (1)

HYTAIBB$15.224.7★157 rev

Kingdom Hearts All in One Package (PlayStation 4)

Square Enix$60.144.9★68 rev

Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 4 X-Large)

Generic$25.754.2★41 rev

Unisex Game Kingdom 3D Sweatshirt Hearts Sora Riku Kairi Cosplay Zipper Hoodies Casual Jacket Outfit (Style 2 Medium)

Generic$25.974.2★41 rev

Kingdom Hearts The Story So Far - PlayStation 4

Square Enix$28.514.8★2,759 rev

Newest

by launch date

Funko Pop! Games: Kingdom Hearts - Roxas with Keyblades - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors

Funko$14.88105 rev

10mo ago

Kingdom Hearts All in One Package (PlayStation 4)

Square Enix$60.1468 rev

1y ago

UDF Ultra Detail Figure No. 784 Kingdom Hearts II SORA Total Height Approx. 3.8 inches (96 mm) Non-Scale Painted Finished Figure

メディコム・トイ(MEDICOM TOY)$35.5925 rev

2y ago

Pop Cover! Games: Kingdom Hearts - Sora (Exc)

Funko$35.5986 rev

3y ago

HYTAIBB Keychains Gifts for woman (3) (3)

HYTAIBB$15.12157 rev

3y ago

What reviews say buyers love and hate about kingdom hearts

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles18%

“Great addition to any collection”

Quality-Overall14%

“Well made and looks great”

Gifting Purpose14%

“Great gift for Kingdom Hearts Fan”

Fun/Entertainment Experience14%

“So Fun”

Durability11%

“Durable and wonderfully made”

Value For Money7%

“it is affordable”

Advertised Vs Actual Product7%

“As described”

Adjustability/Rotatability/Reclining4%

“I loved the dimmer adjustment”

Brightness/Shine/Glow4%

“This LED light is very well made, shines bright and the colors pop”

Soft Feel4%

“Soft shirt, clear picture of the KH boxart,”

What buyers complain about

Advertised Vs Actual Product25%

“Not as pictured”

Size-Overall25%

“disappointing in size”

Thickness13%

“Thought the gold part would be thicker”

Hard Feel13%

“Its hard plastic”

Machine Wash Suitability6%

“The actual picture of this KH shirt is starting to flake off a little bit after a handful of washes”

Durability6%

“Piece fell apart in days”

Quality-Overall6%

“Very Poorly Made”

Top return reasons

Size-Overall16%

Value For Money14%

Functionality-Overall13%

Defective Material/Parts11%

Material Quality7%

Advertised Vs Actual Product6%

Scratch Resistance4%