King of the Hill
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible9.67avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$18.49–$25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.64avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is king of the hill profitable on Amazon?
According to Flapen's Amazon United States niche tracking, king of the hill is a $4K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
king of the hill market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$11K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #189,505
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bioworld87%
- Toynk8%
- King Of The Hill5%
king of the hill demand & seasonality
Weekly Amazon search volume, last 99 weeks — +0.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 8.9×
Top king of the hill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateTrending
90-day click momentumWhat reviews say buyers love and hate about king of the hill
What buyers praise and complain about, mined from review topics.What buyers love
“Fit and quality”
Top return reasons
Common king of the hill questions
- Is king of the hill profitable to sell on Amazon United States?
- The niche generates $4K/yr across 3 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the king of the hill niche?
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for king of the hill peak?
- Demand peaks in Jul; the busiest month runs 8.9× the quietest.
- What does it cost to enter the king of the hill niche?
- Listings span $18.49–$25.28; the average listing price is $21.64 (sweet spot $15–$100). The average incumbent carries 10 reviews — the moat a new listing must climb.