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39

King Gizzard and the Lizard Wizard

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 23Conversion 21Competition 9Returns 92Price range 78Avg price 90Brand share 17Review moat 95Quality gap 78

Review moat

Great102.75

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.10

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$9.31–$35.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$15K

$15K/yr · 43K searches

Is king gizzard and the lizard wizard profitable on Amazon?

According to Flapen's Amazon United States niche tracking, king gizzard and the lizard wizard is a $15K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

king gizzard and the lizard wizard market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$11K–$16K
units × avg price
Conversion rate
1.7%
Avg BSR
#8,950
Page quality
0%
Prime
38%
Sponsored
75%
Out of stock
28.7%
Avg brand age
37 months
Avg seller age
173 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • NEKO MENA55%
  • GleamNeon17%
  • Strike King9%
  • Generic7%
  • 99TIMORO4%
  • Animation Shops4%
  • Open — no brand owns it (1 brand, 3%)

king gizzard and the lizard wizard demand & seasonality

Weekly Amazon search volume, last 82 weeks — -3.9% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 6.4×

Top king gizzard and the lizard wizard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$5K45%$7K60%$9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about king gizzard and the lizard wizard

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Its bright, works well, and looks good on display”

Size-Overall17%

“Shirt fits great”

Comfort-Overall17%

“Fantastic comfortable shirt”

Soft Feel17%

“Super soft and comfortable shirt and Im rather picky with my shirt LS love it”

Washability17%

“washed just fine”

What buyers complain about

Durability100%

“Broke the same day”

Top return reasons

Chest Fit29%
Size-Overall29%
Material Quality14%
Touch/Button Controls14%
Brightness/Shine/Glow14%

Common king gizzard and the lizard wizard questions

Is king gizzard and the lizard wizard profitable to sell on Amazon United States?
The niche generates $15K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (39/100).
How competitive is the king gizzard and the lizard wizard niche?
7 brands and 10 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in king gizzard and the lizard wizard?
Top complaints mined from reviews: Durability. The return rate is 1.1%.
When does demand for king gizzard and the lizard wizard peak?
Demand peaks in Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the king gizzard and the lizard wizard niche?
Listings span $9.31–$35.81; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.