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King Gizzard and the Lizard Wizard

Fail

Shoppers spend an estimated $15K a year here, so King Gizzard and the Lizard Wizard is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$15K/yr43K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
89%top-5 click share · 7 brands · 10 sellers

Flapen Score

King Gizzard and the Lizard Wizard against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, King Gizzard and the Lizard Wizard is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Gizzard and the Lizard Wizard market on Amazon at a glance

Shoppers on Amazon United States searched for King Gizzard and the Lizard Wizard 43K times last year and spent an estimated $15K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
1.7%
Market size, estimated
$15Ka year
Peak month
December6.4× the quietest month
Top search term
king gizzard and the lizard wizard30K searches a year

02 · Price

A sale here is worth $21.10.

Listings sell for $21.10 on average, from $9.31 to $35.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.10 that is $0 to $2K a year per listing.

Average price
$21.10inside the $15 to $100 sweet spot
Price range
$9.31–$35.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #8,950 within T-Shirts. It carries 103 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
38%
Out of stock, average day
28.7%
Average rank
#8,950in T-Shirts
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
8

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top King Gizzard and the Lizard Wizard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

King Gizzard and the Lizard Wizard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 6.4×

Reviews and returns

What reviews say buyers love and hate about King Gizzard and the Lizard Wizard

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
100%of negative reviews mention “Durability”
1.1%of orders come back
“Broke the same day”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common King Gizzard and the Lizard Wizard questions

Answered from the same tracked data.