Kimonos for Women

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

+65.4%

Conversion, latest week

0.4%

Market size, estimated

$232Ka year

Peak month

June2.9× the quietest month

Top search term

kimonos for women1.1M searches a year

Listings sell for $19.55 on average, from $7.93 to $46.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $19.55 that is $2K to $5K a year per listing.

Average price

$19.55inside the $15 to $100 sweet spot

Price range

$7.93–$46.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

9.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Swimsuits & Cover Ups. It carries 16,560 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#149in Swimsuits & Cover Ups

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

16,560per listing

Listings tracked

78

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months