Kilt
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (17.1%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$44.52avg listing price — sweet spot $15–$100
Price range
Incredible$16.91–$80.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great438.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$126K$126K/yr · 811K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad17.1%return rate — above 5% kills the launch gate
Is kilt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kilt is a $126K/yr Amazon United States market (811K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Mar. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
kilt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $134K–$178K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #14,780
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 8.7%
- Avg brand age
- 51 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
29
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
18%
Top 20: 45%
Open market
36%
- Scottish Designer25%
- BaronHong12%
- NINE AXIS9%
- H HIGHLAND REDSTONE7%
- AAR6%
- Arrowbash5%
kilt demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.0×
Top kilt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kilt for men234K/yr
- kilt182K/yr
- mens kilt96K/yr
- kilts for men52K/yr
- scottish kilts for men31K/yr
- utility kilts for men25K/yr
- kilts30K/yr
- utility kilt25K/yr
- mens kilts24K/yr
- scottish kilt13K/yr
Top kilt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tartan Utility Kilts for Men Tartan Kilt with Straps and Large Cargo Pockets(Green XL)
BaronHong$33.404.0★340 rev
Arrowbash 3 Pcs Men Scottish Kilt Accessories Irish Traditional Scottish Socks Tartan Hose Flashes Sporran(Not Include Kilt)(Fresh Tones)
Arrowbash$28.614.0★41 rev
Scottish Designer Tartan Utility Kilts for Men 8 Yard 13oz Kilt (Irish Tartan Belly Button Measuremnets 50)
Scottish Designer$46.814.4★1,004 rev
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 36)
NINE AXIS$46.194.3★24 rev
AAR Mens Scottish Tartan Kilt 13oz Highland Casual Kilt for Men 11 Tartans
AAR$35.574.4★1,633 rev
Newest
by launch date
Shihanee 6 Pcs Kilt for Men Traditional Highland Games Tartan Scottish Kilt Set with Flashes Pouch Socks Brooch Costume(XL)
Shihanee$53.314 rev
Arrowbash 3 Pcs Men Scottish Kilt Accessories Irish Traditional Scottish Socks Tartan Hose Flashes Sporran(Not Include Kilt)(Fresh Tones)
Arrowbash$28.6141 rev
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 36)
NINE AXIS$46.1924 rev
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 34)
NINE AXIS$45.0024 rev
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 32)
NINE AXIS$44.6024 rev
Trending
90-day click momentumShihanee 6 Pcs Kilt for Men Traditional Highland Games Tartan Scottish Kilt Set with Flashes Pouch Socks Brooch Costume(XL)
Shihanee$53.313.4★
AKARMY Mens Kilt for Men Camo Scottish Outdoor Utility Pleated Tactical Kilt Irish Highland Hybrid Kilts Green 32
AKARMY$35.784.1★
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 32)
NINE AXIS$44.604.3★
Scottish Designer Tartan Utility Kilts for Men 8 Yard 13oz Kilt (Irish Tartan Belly Button Measuremnets 50)
Scottish Designer$46.814.4★
NINE AXIS Black Utility Kilt for Men Traditional Scottish Highland Wear Solid Pleated Cotton with Cargo Pockets (Black 34)
NINE AXIS$45.004.3★
What reviews say buyers love and hate about kilt
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“it fits like a glove”
“It's good value for the money”
“is comfortable”
“Received as described”
“Very sharp looking”
“Fits just right and great material”
“Also the pockets were durable”
“Good and heavy”
“The socks are good length”
What buyers complain about
“Ran small”
“no pockets for carrying your wallet, keys, etc”
“The cotton is thick”
“waist is 38 so Very loose at the waist”
“disappointed that the material all bobbled”
“The hardware is trash”
“poor finishing is no doubt the reason that clasp sticks”
“Was a little awkward to put on by myself”
“They were so stiff”
“fabric is super stiff and not comfortable”
Top return reasons
Common kilt questions
- Is kilt profitable to sell on Amazon United States?
- The niche generates $126K/yr across 120 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the kilt niche?
- 27 brands and 29 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in kilt?
- Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Thickness. The return rate is 17.1% — above our launch gate.
- When does demand for kilt peak?
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kilt niche?
- Listings span $16.91–$80.56; the average listing price is $44.52 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.