Kilt

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

811K

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

0.4%

Market size, estimated

$126Ka year

Peak month

March2.0× the quietest month

Top search term

kilt for men234K searches a year

Listings sell for $44.52 on average, from $16.91 to $80.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.52 that is $0 to $4K a year per listing.

Average price

$44.52inside the $15 to $100 sweet spot

Price range

$16.91–$80.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #14,780 within Bottoms. It carries 438 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#14,780in Bottoms

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

438per listing

Listings tracked

120

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months