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Kids Zip Up Hoodie

Fail

Shoppers spend an estimated $29K a year here, so Kids Zip Up Hoodie is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$29K/yr142K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
27%top-5 click share · 26 brands · 91 sellers

Flapen Score

Kids Zip Up Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Zip Up Hoodie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Zip Up Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Zip Up Hoodie 142K times last year and spent an estimated $29K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
1.2%
Market size, estimated
$29Ka year
Peak month
October5.3× the quietest month
Top search term
boys zip up jacket22K searches a year

02 · Price

A sale here is worth $16.79.

Listings sell for $16.79 on average, from $8.52 to $33.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.79 that is $0 to $2K a year per listing.

Average price
$16.79inside the $15 to $100 sweet spot
Price range
$8.52–$33.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #673 within Clothing. It carries 4,718 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#673in Clothing
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,718per listing
Listings tracked
81

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kids Zip Up Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

91

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

27%

Top 20: 58%

Open market

23%

  • Brand 145%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Kids Zip Up Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Kids Zip Up Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys zip up jacket22K/yr
  • boys black zip up hoodie11K/yr
  • 5t zip up hoodie boys11K/yr
  • boys hoodie zip up6K/yr
  • boys zip up8K/yr
  • boys zip up hoodies size 14-169K/yr
  • zip up hoodies for boys8K/yr
  • black zip up hoodie boys9K/yr
  • zip hoodie boys8K/yr
  • boys full zip hoodie6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Zip Up Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
7.9%of orders come back
“A bit tight”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Zip Up Hoodie questions

Answered from the same tracked data.