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Kids Wool Socks

Fail

Demand is soft, at -66.2% this quarter, so Kids Wool Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$291K/yr707K searches / yr
90-day growth
-66.2%search demand this quarter
Competition
36%top-5 click share · 24 brands · 30 sellers

Flapen Score

Kids Wool Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Wool Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Wool Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Wool Socks 707K times last year and spent an estimated $291K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 707K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $291K a year.

Searches, last 12 months
707K
Growth, 90 days vs prior 90
-66.2%
Conversion, latest week
2.9%
Market size, estimated
$291Ka year
Peak month
December20.7× the quietest month
Top search term
kids hiking socks29K searches a year

02 · Price

A sale here is worth $14.31.

Listings sell for $14.31 on average, from $6.50 to $20.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $14.31 that is $4K to $7K a year per listing.

Average price
$14.31under the $15 to $100 sweet spot
Price range
$6.50–$20.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,960 within Clothing. It carries 1,125 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,960in Clothing
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,125per listing
Listings tracked
48

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kids Wool Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

30

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

36%

Top 20: 71%

Open market

34%

  • Brand 121%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Kids Wool Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.7×

Search terms

Top Kids Wool Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids hiking socks29K/yr
  • kids wool socks145K/yr
  • wool socks kids109K/yr
  • hiking socks kids13K/yr
  • boys hiking socks10K/yr
  • toddler wool socks84K/yr
  • kids merino wool socks29K/yr
  • merino wool socks kids27K/yr
  • girls hiking socks7K/yr
  • toddler hiking socks8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Wool Socks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Warmth”
11%of negative reviews mention “Material Quality”
4.1%of orders come back
“I dont know what material it is either not the wool it says”
A buyer, on “Material Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Wool Socks questions

Answered from the same tracked data.