Kids Waterproof Boots

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -75.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-75.7%

Conversion, latest week

0.5%

Market size, estimated

$44Ka year

Top search term

kids waterproof boots67K searches a year

Listings sell for $32.93 on average, from $14.61 to $72.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.93 that is $0 to $3K a year per listing.

Average price

$32.93inside the $15 to $100 sweet spot

Price range

$14.61–$72.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #2,180 within Shoes. It carries 2,540 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#2,180in Shoes

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,540per listing

Listings tracked

187

80 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

80

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months