Kids Water Shoes

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +222.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

+222.7%

Conversion, latest week

1.1%

Market size, estimated

$1.2Ma year

Peak month

June14.6× the quietest month

Top search term

toddler water shoes1.2M searches a year

Listings sell for $16.26 on average, from $5.99 to $43.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $16.26 that is $8K to $12K a year per listing.

Average price

$16.26inside the $15 to $100 sweet spot

Price range

$5.99–$43.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

5.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #159 within Shoes. It carries 5,787 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#159in Shoes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,787per listing

Listings tracked

106

18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

14Amazon's first-year sales bar

Average brand age

49 months