Kids Water Shoes
PassKids Water Shoes scores 67 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +222.7% this quarter, and an estimated 5.4% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 4567
- Market size
- $1.2M/yr6.4M searches / yr
- 90-day growth
- +222.7%search demand this quarter
- Competition
- 23%top-5 click share · 36 brands · 44 sellers
Flapen Score
Kids Water Shoes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Water Shoes is stronger. Inside it, weaker.
Market
The Kids Water Shoes market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Water Shoes 6.4M times last year and spent an estimated $1.2M. The top 5 brands take 45% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +222.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- +222.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $1.2Ma year
- Peak month
- June14.6× the quietest month
- Top search term
- toddler water shoes1.2M searches a year
02 · Price
A sale here is worth $16.26.
Listings sell for $16.26 on average, from $5.99 to $43.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $16.26 that is $8K to $12K a year per listing.
- Average price
- $16.26inside the $15 to $100 sweet spot
- Price range
- $5.99–$43.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #159 within Shoes. It carries 5,787 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #159in Shoes
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,787per listing
- Listings tracked
- 106
04 · Newcomers
14 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Kids Water Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
44
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
23%
Top 20: 53%
Open market
49%
- Brand 110%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Kids Water Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 14.6×
Search terms
Top Kids Water Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler water shoes1.2M/yr
- water shoes for kids1.3M/yr
- kids water shoes1.2M/yr
- water shoes toddler429K/yr
- boys water shoes394K/yr
- girls water shoes296K/yr
- water shoes kids273K/yr
- swim shoes for kids180K/yr
- water shoes boys158K/yr
- toddler swim shoes152K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Water Shoes
We read the reviews and the return reasons for every product selling here.
“Run very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Water Shoes questions
Answered from the same tracked data.