Kids Wallet

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $643K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+3.0%

Conversion, latest week

3.0%

Market size, estimated

$643Ka year

Peak month

December4.5× the quietest month

Top search term

kids wallet446K searches a year

Listings sell for $9.66 on average, from $4.01 to $17.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $9.66 that is $14K to $19K a year per listing.

Average price

$9.66under the $15 to $100 sweet spot

Price range

$4.01–$17.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$14K–$19K

Returns

1.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #766 within Accessories. It carries 2,158 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#766in Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,158per listing

Listings tracked

40

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months