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Kids Valentines Pajamas

Fail

Shoppers spend an estimated $0 a year here, so Kids Valentines Pajamas is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$0/yr632K searches / yr
90-day growth
-98.5%search demand this quarter
Competition
37%top-5 click share · 11 brands · 15 sellers

Flapen Score

Kids Valentines Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Valentines Pajamas is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Valentines Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Valentines Pajamas 632K times last year and spent an estimated $0. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
632K
Growth, 90 days vs prior 90
-98.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
February620.4× the quietest month
Top search term
girls heart pajamas10K searches a year

02 · Price

A sale here is worth $18.81.

Listings sell for $18.81 on average, from $11.11 to $29.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.81 that is $0 to $2K a year per listing.

Average price
$18.81inside the $15 to $100 sweet spot
Price range
$11.11–$29.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #234 within Sleepwear & Robes. It carries 444 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#234in Sleepwear & Robes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
444per listing
Listings tracked
25

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kids Valentines Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

37%

Top 20: 92%

Open market

16%

  • Brand 124%
  • Brand 219%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (5 brands, 16%)

Demand

Kids Valentines Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 620.4×

Search terms

Top Kids Valentines Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls heart pajamas10K/yr
  • heart pajamas girls8K/yr
  • valentines pajamas for girls27K/yr
  • heart pajamas kids7K/yr
  • valentines day pajamas girls14K/yr
  • girls valentine pajamas18K/yr
  • valentines pajamas kids23K/yr
  • valentines pjs kids18K/yr
  • toddler valentines pajamas44K/yr
  • valentines pajamas toddler29K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Valentines Pajamas

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Strap/String Quality”
3.6%of orders come back
“had lots of strings”
A buyer, on “Strap/String Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Valentines Pajamas questions

Answered from the same tracked data.