Kids Under Armour Cold Gear
FailShoppers spend an estimated $17K a year here, so Kids Under Armour Cold Gear is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $17K/yr75K searches / yr
- 90-day growth
- -38.4%search demand this quarter
- Competition
- 22%top-5 click share · 17 brands · 62 sellers
Flapen Score
Kids Under Armour Cold Gear against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Under Armour Cold Gear is stronger. Inside it, weaker.
Market
The Kids Under Armour Cold Gear market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Under Armour Cold Gear 75K times last year and spent an estimated $17K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -38.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $17Ka year
- Peak month
- October8.7× the quietest month
- Top search term
- telaleo20K searches a year
02 · Price
A sale here is worth $24.07.
Listings sell for $24.07 on average, from $8.86 to $43.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.07 that is $0 to $2K a year per listing.
- Average price
- $24.07inside the $15 to $100 sweet spot
- Price range
- $8.86–$43.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #117 within Clothing. It carries 2,949 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #117in Clothing
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,949per listing
- Listings tracked
- 93
04 · Newcomers
2 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Kids Under Armour Cold Gear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
62
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
22%
Top 20: 55%
Open market
4%
- Brand 165%
- Brand 212%
- Brand 310%
- Brand 45%
- Brand 52%
- Brand 61%
- Open — no brand owns it (11 brands, 4%)
Demand
Kids Under Armour Cold Gear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Kids Under Armour Cold Gear search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- telaleo20K/yr
- telaleo compression shirts9K/yr
- under armour cold gear boys11K/yr
- youth cold gear long sleeve5K/yr
- boys cold gear long sleeve3K/yr
- kids under armour cold gear5K/yr
- youth under armour cold gear3K/yr
- youth cold gear3K/yr
- cold gear armour kids3K/yr
- kids cold gear3K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Under Armour Cold Gear
We read the reviews and the return reasons for every product selling here.
“Runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Under Armour Cold Gear questions
Answered from the same tracked data.









