Kids Umbrella
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-42.1% this quarter) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$8.52–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$637K$637K/yr · 2.2M searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,084.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Is kids umbrella profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids umbrella is a $637K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
kids umbrella market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $894K–$1.1M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.7%
- Avg brand age
- 46 months
- Avg seller age
- 176 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
41
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
26%
Top 20: 56%
Open market
49%
- totes16%
- The Weather Station11%
- Stephen Joseph7%
- MRTLLOA7%
- Nintendo5%
- RONIARE5%
kids umbrella demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Mar, Nov · busiest ÷ quietest = 4.5×
Top kids umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids umbrella675K/yr
- umbrella for kids335K/yr
- kids umbrella girls 3-7181K/yr
- toddler umbrella152K/yr
- kid umbrella89K/yr
- kids umbrella girls 8-10104K/yr
- kids umbrella boys 3-777K/yr
- toddler umbrella 3-5 year old66K/yr
- umbrella kids69K/yr
- baby umbrella28K/yr
Top kids umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
totes Kids Clear Bubble Umbrella with Dome Canopy Lightweight Design Wind and Rain Protection Umbrella Dots Kids - 38 Canopy
totes$24.094.6★13,858 rev
MRTLLOA Kids Rainbow Clear Bubble Umbrella Toddler Grip Curved Handle Stick Rain Umbrella(Rainbow)
MRTLLOA$21.984.4★1,223 rev
The Weather Station Childrens Mini Manual Rain Umbrella Metal Windproof Lightweight and Packable for Travel Full 30 Inch Arc Shark Print
The Weather Station$9.124.6★519 rev
Mr. Pen- Windproof Travel Umbrella
Mr. Pen$10.834.4★3,583 rev
Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7
Nintendo$17.274.6★1,143 rev
Newest
by launch date
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.63103 rev
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.96201 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$10.0860 rev
Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.52214 rev
2 Pack Kids Umbrellas Toddler Umbrella for Girls Age 3-10 with Larger 35 Arc Perfect Size Windproof and UV/Sun Protection with Easy-Grip Hook Handle Unicorn Pink and Purple
Profasion$21.9465 rev
Trending
90-day click momentum
The Weather Station Childrens Mini Manual Rain Umbrella Fiberglass Windproof Lightweight and Packable for Travel Full 32 Inch Arc Purple Dot
The Weather Station$9.094.3★
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.634.6★
Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7
Nintendo$17.274.6★
addie & tate Girls Rain Jacket & Kids Umbrella Set - Unicorn Umbrellas for Rain - Kids Raincoat for Boys and Girls Rain Coat for 5-7
addie & tate$32.914.7★
Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful
Yoobure$9.524.5★
What reviews say buyers love and hate about kids umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“It fits”
“Solidly built”
“easy to carry”
“The material feels durable”
“Great value”
“rain resistant”
“Compact enough for traveling”
“Exactly as described”
“Easy to carry”
What buyers complain about
“Broke Quickly”
“Poor Quality”
“Still too long”
“Hard to open”
“Not Sturdy”
“Waste of money”
“Way Too Heavy”
“Wouldn't recommend for real weather”
“It's not made with waterproof fabric instead is a fuzzy fabric that would get very wet”
“Not as advertised”
Top return reasons
Common kids umbrella questions
- Is kids umbrella profitable to sell on Amazon United States?
- The niche generates $637K/yr across 77 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the kids umbrella niche?
- 32 brands and 41 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in kids umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
- When does demand for kids umbrella peak?
- Demand peaks in Mar–Nov; the busiest month runs 4.5× the quietest.
- What does it cost to enter the kids umbrella niche?
- Listings span $8.52–$32.93; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 4,085 reviews — the moat a new listing must climb.