Kids Sun Hat

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +132.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

427K

Growth, 90 days vs prior 90

+132.9%

Conversion, latest week

2.7%

Market size, estimated

$138Ka year

Peak month

June13.2× the quietest month

Top search term

boys sun hat60K searches a year

Listings sell for $12.04 on average, from $6.02 to $22.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.04 that is $1K to $3K a year per listing.

Average price

$12.04under the $15 to $100 sweet spot

Price range

$6.02–$22.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #158 within Baby Girls. It carries 1,563 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#158in Baby Girls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,563per listing

Listings tracked

60

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months