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Kids Sports Bag

Fail

Buyers convert on only 0.9% of searches, so Kids Sports Bag is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$191K/yr885K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
22%top-5 click share · 16 brands · 309 sellers

Flapen Score

Kids Sports Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Sports Bag is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sports Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sports Bag 885K times last year and spent an estimated $191K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
0.9%
Market size, estimated
$191Ka year
Peak month
June1.9× the quietest month
Top search term
adidas bag202K searches a year

02 · Price

A sale here is worth $24.25.

Listings sell for $24.25 on average, from $9.35 to $42.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $24.25 that is $0 to $2K a year per listing.

Average price
$24.25inside the $15 to $100 sweet spot
Price range
$9.35–$42.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,632 within Gym Bags. It carries 5,652 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
99%
Out of stock, average day
3.0%
Average rank
#1,632in Gym Bags
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,652per listing
Listings tracked
100

04 · Newcomers

17 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kids Sports Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

309

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

22%

Top 20: 56%

Open market

4%

  • Brand 190%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (10 brands, 4%)

Demand

Kids Sports Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Kids Sports Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adidas bag202K/yr
  • adidas crossbody bag112K/yr
  • adidas bags for women57K/yr
  • adidas purse45K/yr
  • adidas sling bag45K/yr
  • adidas crossbody bags for women40K/yr
  • adidas tote bag51K/yr
  • adidas bags40K/yr
  • kids sports bag46K/yr
  • bolso adidas38K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sports Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Very tight fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Sports Bag questions

Answered from the same tracked data.