Kids Rain Jacket
MaybeThe top 5 products take only 12% of clicks. But buyers convert on only 0.9% of searches, so Kids Rain Jacket is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 4557
- Market size
- $364K/yr1.9M searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 12%top-5 click share · 57 brands · 88 sellers
Flapen Score
Kids Rain Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Rain Jacket is stronger. Inside it, weaker.
Market
The Kids Rain Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Rain Jacket 1.9M times last year and spent an estimated $364K. The top 5 brands take 40% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $364Ka year
- Peak month
- September3.9× the quietest month
- Top search term
- toddler rain jacket413K searches a year
02 · Price
A sale here is worth $22.25.
Listings sell for $22.25 on average, from $6.19 to $62.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $22.25 that is $0 to $2K a year per listing.
- Average price
- $22.25inside the $15 to $100 sweet spot
- Price range
- $6.19–$62.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #206 within Clothing. It carries 1,688 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #206in Clothing
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,688per listing
- Listings tracked
- 210
04 · Newcomers
Amazon counts 9 of last year's 50 launches as successful.
50 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 50
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Kids Rain Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hiheart Boys Girls Waterproof Hooded Jackets Cotton Lined Rain Jackets Green 3T
- Price
- $30.96
- Rating
- 4.8/5
- Reviews
- 5,771
- Age
- 9y ago

WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof
- Price
- $22.48
- Rating
- 4.7/5
- Reviews
- 1,981
- Age
- 5y ago

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T
- Price
- $27.72
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 9mo ago

Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold
- Price
- $19.68
- Rating
- 4.8/5
- Reviews
- 542
- Age
- 1y ago

SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 6y ago
Trending
90-day click momentum
Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago

Hiheart Girls Boys Waterproof Hooded Jackets Cotton Lined Rain Jackets Orange 6/7
- Price
- $30.59
- Rating
- 4.8/5
- Reviews
- 5,771
- Age
- 8y ago

Columbia Youth Glennaker Rain Jacket Crushed Blue 3T
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 1,218
- Age
- 1y ago

BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)
- Price
- $19.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

Columbia Youth Boys Glennaker Rain Jacket Mountain Blue Large
- Price
- $32.01
- Rating
- 4.6/5
- Reviews
- 1,218
- Age
- 2y ago
Newest
by launch date
BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)
- Price
- $19.68
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
- Price
- $30.32
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T
- Price
- $27.72
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 9mo ago

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 3T
- Price
- $27.79
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 9mo ago

Columbia Youth Glennaker Rain Jacket Crushed Blue 3T
- Price
- $23.31
- Rating
- 4.6/5
- Reviews
- 1,218
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
57 rising
Sellers
88
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
12%
Top 20: 34%
Open market
55%
- Columbia16%
- Hiheart9%
- IjnUhb6%
- Amazon Essentials5%
- Puddle Play5%
- Slwosdlds4%
Demand
Kids Rain Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.9×
Search terms
Top Kids Rain Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler rain jacket413K/yr
- kids rain jacket345K/yr
- toddler rain coat119K/yr
- kids rain coat127K/yr
- baby rain jacket88K/yr
- rain jacket kids85K/yr
- kids raincoat75K/yr
- raincoats for kids68K/yr
- toddler raincoat69K/yr
- boys rain coat54K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Rain Jacket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Runs large
its too short
Smaller than expected
The material isnt very thick
Sandwich bags are thicker
It is on the thick side
Not well made
Poor quality
Quality was not upto the mark the buttons came off
That alone shows it is not durable at all
it will rip which is pretty inevitable with children
Not very durable
the material is just like very, very, very thin and flimsy
The material is extremely cheap and thin, and it tore the very first time we used it
Super cheap plastic material
Love
The fit is comfortable
Fit perfect
The length was great
Very well made
Excellent product
Great Quality and Absolutely Adorable Jacket
Good value for money
Worth it
Good deal
cute and lightweight
Lightweight and easy to clean
Light weight and easy to put on
easy for kids to put on
Convenient purchase
ease of use
Return
4.5% Return rate 74% Fixable by listing
Runs large
its too short
Smaller than expected
Too thin
Disappointed the material is too thin
It's a little thinner than it says in description
Cheap
It feels really cheap for the price
Not worth the price
the material is just like very, very, very thin and flimsy
The material is extremely cheap and thin, and it tore the very first time we used it
Super cheap plastic material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Rain Jacket questions
Answered from the same tracked data.









