Is kids rain jacket profitable to sell on Amazon United States?

The niche generates $364K/yr across 210 tracked products. 9 of 50 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the kids rain jacket niche?

57 brands and 88 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in kids rain jacket?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.5%.

When does demand for kids rain jacket peak?

Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the kids rain jacket niche?

Listings span $6.19–$62.06; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 1,688 reviews — the moat a new listing must climb.

Kids Rain Jacket

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Great$22.25

avg listing price — sweet spot $15–$100

Price range

Great$6.19–$62.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$364K

$364K/yr · 1.9M searches

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,688.19

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is kids rain jacket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kids rain jacket is a $364K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

kids rain jacket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: $334K–$445K; units × avg price
Conversion rate: 0.9%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 2.3%
Avg brand age: 48 months
Avg seller age: 159 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

12%

Top 20: 34%

Open market

55%

Columbia16%
Hiheart9%
IjnUhb6%
Amazon Essentials5%
Puddle Play5%
Slwosdlds4%

kids rain jacket demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top kids rain jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

toddler rain jacket413K/yr -0.8%0.7% conv.
kids rain jacket345K/yr +56.1%0.8% conv.
toddler rain coat119K/yr -2.9%0.5% conv.
kids rain coat127K/yr +7.5%1.1% conv.
baby rain jacket88K/yr +38.6%0.3% conv.
rain jacket kids85K/yr +66.5%0.8% conv.
kids raincoat75K/yr +51.7%0.8% conv.
raincoats for kids68K/yr +28.7%1.0% conv.
toddler raincoat69K/yr +7.5%0.5% conv.
boys rain coat54K/yr +20.8%0.7% conv.

All search terms

Top kids rain jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hiheart Boys Girls Waterproof Hooded Jackets Cotton Lined Rain Jackets Green 3T

Hiheart$30.964.8★5,771 rev

WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof

WELAKEN$22.484.7★1,981 rev

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T

Amazon Essentials$27.724.8★305 rev

Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold

Slwosdlds$19.684.8★542 rev

SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood

SWOGAA$9.834.5★1,106 rev

Newest

by launch date

BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)

BOYLOVE$19.6834 rev

6mo ago

Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium

Columbia$30.3249 rev

6mo ago

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 4T

Amazon Essentials$27.72305 rev

9mo ago

Amazon Essentials Toddler Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 3T

Amazon Essentials$27.79305 rev

9mo ago

Columbia Youth Glennaker Rain Jacket Crushed Blue 3T

Columbia$23.311,218 rev

1y ago

What reviews say buyers love and hate about kids rain jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“The fit is comfortable”

Quality-Overall12%

“Very well made”

Value For Money9%

“Good value for money”

Weight Light5%

“cute and lightweight”

Ease Of Use5%

“easy for kids to put on”

Water Resistance5%

“Excellent water proof and vibrant colors”

Durability5%

“The material feels durable”

Advertised Vs Actual Product5%

“Product description was perfect for purchase”

Color4%

“Vibrant color of green”

Weather Proof4%

“breathable while still providing protection from cooler weather”

What buyers complain about

Size-Overall18%

“Runs large”

Thickness15%

“The material isnt very thick”

Quality-Overall6%

“Not well made”

Durability5%

“That alone shows it is not durable at all”

Material Quality4%

“the material is just like very, very, very thin and flimsy”

Thin4%

“Too thin”

Water Resistance3%

“Only water resistant not water proof”

Smell2%

“Strong Odor”

Value For Money2%

“Cheap”

Warmth1%

“This jacket has no warmth”

Top return reasons

Size-Overall55%

Thin10%

Value For Money5%

Material Quality4%

Advertised Vs Actual Product4%

Sleeve Fit4%

Length2%

Quality-Overall2%

Color2%

Chest Fit1%

Common kids rain jacket questions

Is kids rain jacket profitable to sell on Amazon United States?: The niche generates $364K/yr across 210 tracked products. 9 of 50 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the kids rain jacket niche?: 57 brands and 88 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in kids rain jacket?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.5%.
When does demand for kids rain jacket peak?: Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.
What does it cost to enter the kids rain jacket niche?: Listings span $6.19–$62.06; the average listing price is $22.25 (sweet spot $15–$100). The average incumbent carries 1,688 reviews — the moat a new listing must climb.