Kids Rain Jacket

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $364K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+20.1%

Conversion, latest week

0.9%

Market size, estimated

$364Ka year

Peak month

September3.9× the quietest month

Top search term

toddler rain jacket413K searches a year

Listings sell for $22.25 on average, from $6.19 to $62.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $22.25 that is $0 to $2K a year per listing.

Average price

$22.25inside the $15 to $100 sweet spot

Price range

$6.19–$62.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #206 within Clothing. It carries 1,688 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#206in Clothing

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,688per listing

Listings tracked

210

50 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

50

Successful launches

9Amazon's first-year sales bar

Average brand age

48 months