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Kids Pride Shirts

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $2K a year here, so Kids Pride Shirts is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$2K/yr16K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
21%top-5 click share · 35 brands · 28 sellers

Flapen Score

Kids Pride Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Pride Shirts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Pride Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Pride Shirts 16K times last year and spent an estimated $2K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$2Ka year
Top search term
toddler pride shirt7K searches a year

02 · Price

A sale here is worth $12.77.

Listings sell for $12.77 on average, from $5.98 to $25.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price
$12.77under the $15 to $100 sweet spot
Price range
$5.98–$25.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #12,062 within Baby Boys. It carries 212 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#12,062in Baby Boys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
212per listing
Listings tracked
106

04 · Newcomers

Amazon counts 1 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kids Pride Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$36$71$107$143101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

28

Top-5 brand share

64%

Top 20: 92%

Top-5 click share

21%

Top 20: 53%

Open market

32%

  • CAZYCHILD18%
  • Tstars17%
  • Warmbaby14%
  • Canis11%
  • Gay Pride Shirts LGBTQ Ally LGBT Men Women Gift4%
  • Meacotee4%

Demand

Kids Pride Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Spike '26AugOctDecMayJunJulAugSepOctMayJun

Peak months: Jun · busiest ÷ quietest = 92.6× · 11 of 12 months tracked

Search terms

Top Kids Pride Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler pride shirt7K/yr
  • pride shirts for kids7K/yr
  • kids pride shirts3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Pride Shirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+2.25

and it is a little big

Size runs much smaller than expected

Size up

Print Quality11%−0.06

Letters peeled off

The print is done with a kind of plasticy print

Advertised Vs Actual Product8%−0.05

Not as pictured

Shrinkage Resistance8%

Shrunk

Shrunk a lot

Quality-Overall5%+0.44

The quality of the shirt is about average for what you would expect

Cheap

Love

Size-Overall28%+2.25

fits well

it actually has a more relaxed fit

Cute fit I was expected

Quality-Overall13%+0.44

This is a great quality tee shirt

Nice quality

Great product

Color9%−0.03

The colors are bright

The colors are vivid

The colors are vibrant

Washability7%+0.54

I washed it and dried it in the washer and dryer and it held up great

Washes well and fits according to size

held up well in the wash

Comfort-Overall5%+0.36

My daughter says its comfy and cute

comfortable for all-day wear

Overall, this shirt is exactly as described and the cotton blend is super comfy

Return

3.6% Return rate 70% Fixable by listing

Size-Overall57%▆▆▇▇██

and it is a little big

Size runs much smaller than expected

Size up

Material Quality14%▅▇▃█▆▆

But it kinda feels like a cheap SHEIN shirt

Length11%▅██▆▅▂
Color3%█▁▄▁▁▅

it faded extremely quickly

Chest Fit3%█▁▆▅▄█

FAQ

Common Kids Pride Shirts questions

Answered from the same tracked data.