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Kids Pirate Shirt

Fail

Shoppers spend an estimated $33K a year here, so Kids Pirate Shirt is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$33K/yr149K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
51%top-5 click share · 16 brands · 16 sellers

Flapen Score

Kids Pirate Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Pirate Shirt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Pirate Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Pirate Shirt 149K times last year and spent an estimated $33K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
1.6%
Market size, estimated
$33Ka year
Peak month
September5.2× the quietest month
Top search term
kids pirate shirt26K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $9.11 to $20.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.08 that is $0 to $1K a year per listing.

Average price
$14.08under the $15 to $100 sweet spot
Price range
$9.11–$20.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #4,143 within Clothing. It carries 139 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#4,143in Clothing
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
28

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kids Pirate Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

16%

  • Brand 127%
  • Brand 219%
  • Brand 318%
  • Brand 414%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 16%)

Demand

Kids Pirate Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.2×

Search terms

Top Kids Pirate Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids pirate shirt26K/yr
  • boys pirate shirt26K/yr
  • pirate shirt kids17K/yr
  • toddler pirate shirt17K/yr
  • girls pirate shirt17K/yr
  • pirate shirt boys12K/yr
  • pirate shirt toddler7K/yr
  • pirate shirt girls7K/yr
  • pirate shirt boy4K/yr
  • pirate shirt for boys8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Pirate Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
6.0%of orders come back
“I didnt like quality of the shirt”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Pirate Shirt questions

Answered from the same tracked data.