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Kids Neck Warmer

Fail

Demand is soft, at -82.0% this quarter, so Kids Neck Warmer is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$88K/yr210K searches / yr
90-day growth
-82.0%search demand this quarter
Competition
58%top-5 click share · 13 brands · 16 sellers

Flapen Score

Kids Neck Warmer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Neck Warmer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Neck Warmer market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Neck Warmer 210K times last year and spent an estimated $88K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -82.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-82.0%
Conversion, latest week
1.6%
Market size, estimated
$88Ka year
Peak month
December19.9× the quietest month
Top search term
kids neck gaiter32K searches a year

02 · Price

A sale here is worth $26.71.

Listings sell for $26.71 on average, from $7.36 to $378.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.71 that is $7K to $13K a year per listing.

Average price
$26.71inside the $15 to $100 sweet spot
Price range
$7.36–$378.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Accessories. It carries 3,304 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#206in Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,304per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kids Neck Warmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

16%

  • Brand 129%
  • Brand 227%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 16%)

Demand

Kids Neck Warmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.9×

Search terms

Top Kids Neck Warmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids neck gaiter32K/yr
  • kids gator10K/yr
  • neck gaiter kids16K/yr
  • kids neck warmer33K/yr
  • kids gaiter9K/yr
  • gator for kids3K/yr
  • neck warmer kids26K/yr
  • neck gaiter for kids5K/yr
  • kids gator mask6K/yr
  • neck warmer for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Neck Warmer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Warmth”
22%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Very short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Neck Warmer questions

Answered from the same tracked data.