Kids Neck Warmer
FailDemand is soft, at -82.0% this quarter, so Kids Neck Warmer is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $88K/yr210K searches / yr
- 90-day growth
- -82.0%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 16 sellers
Flapen Score
Kids Neck Warmer against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Neck Warmer is stronger. Inside it, weaker.
Market
The Kids Neck Warmer market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Neck Warmer 210K times last year and spent an estimated $88K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -82.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -82.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $88Ka year
- Peak month
- December19.9× the quietest month
- Top search term
- kids neck gaiter32K searches a year
02 · Price
A sale here is worth $26.71.
Listings sell for $26.71 on average, from $7.36 to $378.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.71 that is $7K to $13K a year per listing.
- Average price
- $26.71inside the $15 to $100 sweet spot
- Price range
- $7.36–$378.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #206 within Accessories. It carries 3,304 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #206in Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,304per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Kids Neck Warmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aegend Neck Warmer for Kids 2 Pack Double-Layer Fleece Ski Neck Gaiter for Boys Girls (Age 5-14 Black)
- Price
- $9.73
- Rating
- 4.7/5
- Reviews
- 1,291
- Age
- 6y ago

SATINIOR 4 Pieces Kids Summer Neck Gaiter Unisex Cooling Face Cover Scarf Breathable Sun Bandana Fishing Cycling Mask(Black Grey Blue Green)
- Price
- $12.59
- Rating
- 4.5/5
- Reviews
- 2,112
- Age
- 6y ago

SATINIOR 4 Pieces Kids Summer Neck Gaiter Unisex Cooling Face Cover Scarf Breathable Sun Bandana Fishing Cycling Mask
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,112
- Age
- 6y ago

Peg Perego John Deere Gator XUV Extra-Large 12 Volt Ride-on Durable Design for Kids 3-8 Green
- Price
- $378.69
- Rating
- 4.2/5
- Reviews
- 1,097
- Age
- 15y ago

Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)
- Price
- $9.60
- Rating
- 4.4/5
- Reviews
- 10,809
- Age
- 7y ago
Trending
estimated 90-day click momentum
BASSDASH Neck Gaiter Mask UPF 50 Sun Protection for Men & Women Fishing Hiking Outdoor
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago

SATINIOR 4 Pieces Kids Summer Neck Gaiter Unisex Cooling Face Cover Scarf Breathable Sun Bandana Fishing Cycling Mask
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,112
- Age
- 6y ago

Geyoga 6 Pieces Ski Mask Kids Balaclava UV Protection Sun Hood Breathable Winter Windproof Face Covering Neck Gaiter(Large White Sky Blue Orange Dark Blue Purple Black)
- Price
- $13.27
- Rating
- 4.2/5
- Reviews
- 591
- Age
- 5y ago

Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Cute Colors)
- Price
- $11.58
- Rating
- 4.4/5
- Reviews
- 10,809
- Age
- 2y ago

BASSDASH Neck Gaiter Mask UPF 50 Sun Protection for Men & Women Fishing Hiking Outdoor
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago
Newest
by launch date
Aegend Neck Warmer for Kids Double-Layer Fleece Ski Neck Gaiter for Boys Girls Youth Winter Cold Weather Scarf(Black & Deep Gray)
- Price
- $9.75
- Rating
- 4.7/5
- Reviews
- 1,291
- Age
- 9mo ago

Breathable Kids Balaclava Ski Mask for Boys Girls - Windproof Fleece Winter Face Mask Cover for Cold Weather (Black 4-12 Years Old)
- Price
- $7.36
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 10mo ago

BASSDASH Neck Gaiter Mask UPF 50 Sun Protection for Men & Women Fishing Hiking Outdoor
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago

BASSDASH Neck Gaiter Mask UPF 50 Sun Protection for Men & Women Fishing Hiking Outdoor
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 489
- Age
- 1y ago

Beehow Kids Balaclava Ski Mask Scarf Fleece Gaiter Cold Weather Full Face Mask for Boys & Girls - Black
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
16%
- SATINIOR29%
- Aegend27%
- Outrip8%
- Geyoga8%
- Peg Perego7%
- Dymex5%
- Open — no brand owns it (7 brands, 16%)
Demand
Kids Neck Warmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.9×
Search terms
Top Kids Neck Warmer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids neck gaiter32K/yr
- kids gator10K/yr
- neck gaiter kids16K/yr
- kids neck warmer33K/yr
- kids gaiter9K/yr
- gator for kids3K/yr
- neck warmer kids26K/yr
- neck gaiter for kids5K/yr
- kids gator mask6K/yr
- neck warmer for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Neck Warmer
We read the reviews and the return reasons for every product selling here.
“Very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Neck Warmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









