Skip to content

Kids Mittens

Fail

Demand is soft, at -93.7% this quarter, so Kids Mittens is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$77K/yr214K searches / yr
90-day growth
-93.7%search demand this quarter
Competition
24%top-5 click share · 40 brands · 49 sellers

Flapen Score

Kids Mittens against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Mittens is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Mittens market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Mittens 214K times last year and spent an estimated $77K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -93.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-93.7%
Conversion, latest week
3.1%
Market size, estimated
$77Ka year
Peak month
December149.0× the quietest month
Top search term
boys mittens35K searches a year

02 · Price

A sale here is worth $11.46.

Listings sell for $11.46 on average, from $4.30 to $23.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $11.46 that is $0 to $1K a year per listing.

Average price
$11.46under the $15 to $100 sweet spot
Price range
$4.30–$23.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #175 within Accessories. It carries 2,361 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#175in Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,361per listing
Listings tracked
67

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kids Mittens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

49

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

24%

Top 20: 53%

Open market

56%

  • Brand 112%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Kids Mittens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 149.0×

Search terms

Top Kids Mittens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys mittens35K/yr
  • kids mittens 4-735K/yr
  • kids winter mittens18K/yr
  • childrens mittens14K/yr
  • mittens for kids 4-611K/yr
  • mittens for boys10K/yr
  • child mittens4K/yr
  • toddler girl mittens22K/yr
  • kids mitten5K/yr
  • toddler fleece mittens5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Mittens

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
3.5%of orders come back
“To short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Mittens questions

Answered from the same tracked data.