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Kids Lab Coat

Fail

Demand is soft, at -32.6% this quarter, so Kids Lab Coat is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$102K/yr198K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 22 sellers

Flapen Score

Kids Lab Coat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Lab Coat is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Lab Coat market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Lab Coat 198K times last year and spent an estimated $102K. The top 5 brands take 74% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
2.2%
Market size, estimated
$102Ka year
Peak month
October3.1× the quietest month
Top search term
kids lab coat64K searches a year

02 · Price

A sale here is worth $23.67.

Listings sell for $23.67 on average, from $6.78 to $58.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.67 that is $2K to $6K a year per listing.

Average price
$23.67inside the $15 to $100 sweet spot
Price range
$6.78–$58.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #802 within Boys. It carries 498 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#802in Boys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
498per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kids Lab Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

19%

  • Brand 123%
  • Brand 223%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Kids Lab Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Kids Lab Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids lab coat64K/yr
  • lab coat for kids44K/yr
  • lab coats for kids15K/yr
  • kids lab coat scientist15K/yr
  • lab coat kids10K/yr
  • kids lab coats8K/yr
  • kid lab coat8K/yr
  • white lab coat kids5K/yr
  • kids white lab coat5K/yr
  • kids science lab coat5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Lab Coat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.7%of orders come back
“the whole thing came in a small bag”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Lab Coat questions

Answered from the same tracked data.