Kids Jacket
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$24.18avg listing price — sweet spot $15–$100
Price range
Great$8.52–$65.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay3,679.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 756K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Is kids jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids jacket is a $64K/yr Amazon United States market (756K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
kids jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $97K–$121K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 4.4%
- Avg brand age
- 42 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
117
Top-5 brand share
66%
Top 20: 91%
Top-5 click share
19%
Top 20: 44%
Open market
30%
- Columbia37%
- Amazon Essentials8%
- EIGIOO7%
- The Children's Place7%
- WULFUL5%
- Slwosdlds4%
kids jacket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6×
Top kids jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids jacket163K/yr
- boys lightweight jacket54K/yr
- boys fleece jacket108K/yr
- kids jackets67K/yr
- jacket for kids30K/yr
- boys jackets size 7-826K/yr
- jackets for kids36K/yr
- boys zip up jacket22K/yr
- columbia boys jacket27K/yr
- boys fleece22K/yr
Top kids jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium
Columbia$23.954.8★15,623 rev
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small
Columbia$25.504.8★15,623 rev
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★1,218 rev
Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold
Slwosdlds$19.714.8★542 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.684.6★144 rev
Newest
by launch date
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.6198 rev
Columbia Youth Steens Mountain II Fleece Jacket Crushed Blue/Everblue Medium
Columbia$25.1815,623 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.68144 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$27.99144 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.29144 rev
Trending
90-day click momentumColumbia Youth Steens Mountain II Fleece Jacket Crushed Blue/Everblue Medium
Columbia$25.184.8★
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$27.994.6★
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.614.7★
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small
Columbia$25.504.8★
What reviews say buyers love and hate about kids jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Excellent product”
“nice and warm”
“Beautiful color”
“Good thick material quality made”
“Nice lightweight jacket for backpack”
“This coat has been perfect this winter”
“Worth the money”
“Very comfortable”
“Soft on the skin”
What buyers complain about
“It does not fit”
“Extremely thin”
“The zipper on this coat broke after 2 months of use”
“Poor quality”
“Item arrived used with name poorly washed away”
“This jacket has no warmth”
“Not waterproof”
“Meh didnt hold up very well”
“It was flimsy”
“the price felt a bit high for me”
Top return reasons
Common kids jacket questions
- Is kids jacket profitable to sell on Amazon United States?
- The niche generates $64K/yr across 134 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the kids jacket niche?
- 38 brands and 117 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in kids jacket?
- Top complaints mined from reviews: Size-Overall, Thickness, Zipper Quality. The return rate is 8.2% — above our launch gate.
- When does demand for kids jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the kids jacket niche?
- Listings span $8.52–$65.43; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 3,680 reviews — the moat a new listing must climb.