Kids Down Jacket
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$37.18avg listing price — sweet spot $15–$100
Price range
Great$17.02–$123.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,334.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$40K$40K/yr · 142K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.2%90-day search growth — must beat 0% to launch
Returns
Bad13.1%return rate — above 5% kills the launch gate
Is kids down jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids down jacket is a $40K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
kids down jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,664
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 10.2%
- Avg brand age
- 36 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
70
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
18%
Top 20: 44%
Open market
6%
- Eddie Bauer53%
- Amazon Essentials17%
- Lands' End14%
- MoFiz5%
- Rokka&Rolla3%
- Spyder3%
- Open — no brand owns it (9 brands, 6%)
kids down jacket demand & seasonality
Weekly Amazon search volume, last 74 weeks — -74.2% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Top kids down jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- eddie bauer kids jacket21K/yr
- eddie bauer kids8K/yr
- kids down jacket13K/yr
- boys packable puffer jacket7K/yr
- boys lightweight puffer jacket6K/yr
- eddie bauer girls jacket7K/yr
- boys down jacket11K/yr
- kids lightweight puffer jacket4K/yr
- eddie bauer boys jacket7K/yr
- kids puffy jacket8K/yr
Top kids down jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium
Lands' End$41.764.4★66 rev
Amazon Essentials Boys Lightweight Water-Resistant Packable Hooded Insulated Puffer Jacket Blue X-Large
Amazon Essentials$23.934.6★9,470 rev
MoFiz Packable Puffer Coat for Boys Lightweight Water-Resistant Kids Outerwear Jacket with Zippered Refelctive Pockets Black 6-7 Years
MoFiz$34.144.6★23 rev
Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small
Eddie Bauer$41.994.7★124 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.884.9★154 rev
Newest
by launch dateLands End Boys Lightweight Packable Insulated Puffer Jacket Light Olive Medium
Lands' End$41.7666 rev
Eddie Bauer Girls Deer Harbor Reversible Faux Fur Lined Insulated Puffer Jacket Baby Lavender Small
Eddie Bauer$41.99124 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.88154 rev
Eddie Bauer Boys CirrusLite Reversible Lightweight Down Puffer Jacket Peacoat X-Small
Eddie Bauer$36.7229 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal X-Large
Eddie Bauer$23.58154 rev
Trending
90-day click momentum
Eddie Bauer Youth Lone Peak 3 in 1 Jacket (US Alpha Large Regular Vintage Pink)
Eddie Bauer$27.394.3★
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.884.9★
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★
Eddie Bauer Girls CirrusLite Lightweight Down Puffer Jacket Light Teal X-Small
Eddie Bauer$44.024.0★
Eddie Bauer Girls Rain Jacket - Lone Peak Waterproof 3 in 1 Insulated Windbreaker Coat with Removable Fleece Lining (5-20) Size 10-12 Soft Pink
Eddie Bauer$44.194.6★
What reviews say buyers love and hate about kids down jacket
What buyers praise and complain about, mined from review topics.What buyers love
“warm coat”
“Great quality and extremely easy to travel with”
“Fits well”
“not too heavy”
“The color is super cute”
“Like it”
“comfortable”
“This is a really nice kids jacket with super soft and comfortable material”
“Thick and durable”
“The jacket is made of excellent material”
What buyers complain about
“Fits on the smaller side”
“The item arrive used, no zipper and someones name already written on the label”
“It isn't the same quality as the jackets”
“Longer than expected”
“Zipper broke immediately”
“very light”
“I shocked by reviews, because this jacket was cheap material, came ripped and ran small”
“the light color shows dirt fast”
“The shoulders don't lay down”
“it's difficult to get them off”
Top return reasons
Common kids down jacket questions
- Is kids down jacket profitable to sell on Amazon United States?
- The niche generates $40K/yr across 117 tracked products. 0 of 74 products launched in the last 360 days are still selling. 90-day search growth is -74.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the kids down jacket niche?
- 15 brands and 70 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in kids down jacket?
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 13.1% — above our launch gate.
- When does demand for kids down jacket peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 11.4× the quietest.
- What does it cost to enter the kids down jacket niche?
- Listings span $17.02–$123.36; the average listing price is $37.18 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.