Kids Down Jacket

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

142K

Growth, 90 days vs prior 90

-74.2%

Conversion, latest week

0.8%

Market size, estimated

$40Ka year

Peak month

December11.4× the quietest month

Top search term

eddie bauer kids jacket21K searches a year

Listings sell for $37.18 on average, from $17.02 to $123.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.18 that is $0 to $4K a year per listing.

Average price

$37.18inside the $15 to $100 sweet spot

Price range

$17.02–$123.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

13.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,664 within Clothing. It carries 1,334 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

10.2%

Average rank

#2,664in Clothing

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,334per listing

Listings tracked

117

74 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

74

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months