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Kids Disney Shirts

Fail

Buyers convert on only 0.5% of searches, so Kids Disney Shirts is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$46K/yr557K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
25%top-5 click share · 24 brands · 35 sellers

Flapen Score

Kids Disney Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Disney Shirts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Disney Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Disney Shirts 557K times last year and spent an estimated $46K. The top 5 brands take 71% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 557K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
557K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
0.5%
Market size, estimated
$46Ka year
Top search term
kids disney shirts115K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $8.87 to $38.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.78 that is $0 to $2K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$8.87–$38.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #676 within Tops, Tees & Blouses. It carries 511 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#676in Tops, Tees & Blouses
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
85

04 · Newcomers

2 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Kids Disney Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

35

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

25%

Top 20: 55%

Open market

24%

  • Brand 124%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 65%

Search terms

Top Kids Disney Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids disney shirts115K/yr
  • toddler disney shirt63K/yr
  • disney shirts for kids48K/yr
  • girls disney shirts33K/yr
  • disney princess shirts for girls31K/yr
  • disney shirt girls24K/yr
  • princess shirts for girls23K/yr
  • disney kids shirts24K/yr
  • disney shirts kids22K/yr
  • kids disney shirt20K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Disney Shirts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
5.6%of orders come back
“the shorts are tight”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kids Disney Shirts questions

Answered from the same tracked data.