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Kids Deals of the Day Lightning Deals Today Prime

Fail

Shoppers spend an estimated $9K a year here, so Kids Deals of the Day Lightning Deals Today Prime is a Fail.

Filters Trending
Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$9K/yr90K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
93%top-5 click share · 7 brands · 25 sellers

Flapen Score

Kids Deals of the Day Lightning Deals Today Prime against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Deals of the Day Lightning Deals Today Prime is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Deals of the Day Lightning Deals Today Prime market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Deals of the Day Lightning Deals Today Prime 90K times last year and spent an estimated $9K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.0%
Market size, estimated
$9Ka year
Peak month
October46.9× the quietest month
Top search term
kids prime day deals22K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $8.43 to $16.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.95 that is $0 to $1K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$8.43–$16.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Accessories. It carries 12,551 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
12,551per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Deals of the Day Lightning Deals Today Prime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7

Sellers

25

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

4%

  • Brand 165%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Kids Deals of the Day Lightning Deals Today Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJan

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 46.9×

Search terms

Top Kids Deals of the Day Lightning Deals Today Prime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids prime day deals22K/yr
  • toys prime day deals9K/yr
  • kids prime deals14K/yr
  • prime deal toys15K/yr
  • prime toy deals11K/yr
  • prime deals for kids7K/yr
  • prime day deals for kids5K/yr
  • kids deals of the day clearance4K/yr
  • toys on prime day1K/yr
  • kids toys prime day deals2K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Deals of the Day Lightning Deals Today Prime

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kids Deals of the Day Lightning Deals Today Prime questions

Answered from the same tracked data.