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Kids Cross Necklace

Fail

Shoppers spend an estimated $61K a year here, so Kids Cross Necklace is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$61K/yr176K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
61%top-5 click share · 15 brands · 18 sellers

Flapen Score

Kids Cross Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Cross Necklace is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Cross Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Cross Necklace 176K times last year and spent an estimated $61K. The top 5 brands take 71% of clicks. Demand peaks in Apr–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
2.5%
Market size, estimated
$61Ka year
Peak month
December3.4× the quietest month
Top search term
first communion necklace for girls8K searches a year

02 · Price

A sale here is worth $13.94.

Listings sell for $13.94 on average, from $8.61 to $19.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.94 that is $1K to $3K a year per listing.

Average price
$13.94under the $15 to $100 sweet spot
Price range
$8.61–$19.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Jewelry. It carries 1,914 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Jewelry
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,914per listing
Listings tracked
19

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kids Cross Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

18

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

24%

  • Brand 129%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Kids Cross Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Kids Cross Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first communion necklace for girls8K/yr
  • toddler cross necklace20K/yr
  • baby cross necklace14K/yr
  • first communion necklace5K/yr
  • baptism necklace for girls10K/yr
  • little girl cross necklace13K/yr
  • little girls cross necklace16K/yr
  • kids cross necklace for girls13K/yr
  • jesus necklace for kids9K/yr
  • cross necklace for little girls9K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Cross Necklace

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Cross Necklace questions

Answered from the same tracked data.