Kids Costume Masks
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.49avg listing price — sweet spot $15–$100
Price range
Great$9.22–$80.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good923.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 98K searches
Is kids costume masks profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kids costume masks is a $16K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
kids costume masks market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$51K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 11.9%
- Avg brand age
- 43 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
128
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
40%
Top 20: 80%
Open market
37%
- Marvel16%
- Tarrshiney11%
- Tevigo10%
- Hasbro10%
- edcjake9%
- Shampoer7%
kids costume masks demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.8×
Top kids costume masks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kids costume masks35K/yr
- halloween masks for kids57K/yr
- toy mask5K/yr
Top kids costume masks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tevigo Open/Close Wearable Helmet with Eyes Glowing for Kids and Teens Mask Costume and Role-Play Dress Up Ideal for Birthdays Christmas Halloween(Child Size)
Tevigo$80.944.3★119 rev
Marvel Spider-Man Glow FX Mask Light-Up Role Play Toy Super Hero Toys for Kids Ages 5+
Hasbro$17.764.5★888 rev
Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
Shampoer$58.744.3★64 rev
Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
Tarrshiney$48.863.9★110 rev
edcjake Role Play Masks Halloween Mask Cosplay Costumes Mask Adult Kids Spandex Fabric Material(Adult XHZ)
edcjake$15.424.5★289 rev
Newest
by launch date
Dinoland T-Rex Mask and Claw Set Realistic Design with Dino Roars Adjustable Strap Non-Toxic Material Includes 2 Taloned Gloves for Dress Up Halloween Pretend Play
Dinoland$39.5649 rev
Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
Shampoer$58.7464 rev
Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Superhero 4-PCS)
Avazera$25.57139 rev
STAR WARS Stormtrooper Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
STAR WARS$23.63191 rev
Camlinbo 3 Set LED Mask with Gesture Sensing Light up Gloves and Shoelaces Halloween Light up Costume Set Gifts for Teens Cool Glowing Toys for Birthday Christmas New Years Eve Cosplay Party
Camlinbo$43.51165 rev
Trending
90-day click momentum
Tarrshiney Spider Hero Black Mask with Movable Mechanical Eyes - Homecoming Super Hero Full Mask with Moving Lenses - Cosplay Wearable Prop for Gift
Tarrshiney$49.554.3★
Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
Tarrshiney$48.863.9★
Camlinbo 3 Set LED Mask with Gesture Sensing Light up Gloves and Shoelaces Halloween Light up Costume Set Gifts for Teens Cool Glowing Toys for Birthday Christmas New Years Eve Cosplay Party
Camlinbo$43.514.6★
Dinoland T-Rex Mask and Claw Set Realistic Design with Dino Roars Adjustable Strap Non-Toxic Material Includes 2 Taloned Gloves for Dress Up Halloween Pretend Play
Dinoland$39.564.4★
edcjake Role Play Masks Halloween Mask Cosplay Costumes Mask Adult Kids Spandex Fabric Material(Kids GL)
edcjake$15.974.5★
What reviews say buyers love and hate about kids costume masks
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Great quality, arrived in perfect condition, and kept him entertained for hours”
“Fits adults and kids”
“Awesome gift”
“Money well spent”
“Easy to use”
“Very bright”
“its comfortable. according to my daughter., and it's very easy to put on and take off”
“The mask is very durable”
“Works great, just as advertised”
What buyers complain about
“Big”
“Very cheap quality”
“Broken”
“straps dont stay on”
“Uncomfortable”
“It does not do enough for the price”
“Didnt work”
“Sizes not what is advertised”
“the growling noise”
“not able to recharge”
Top return reasons
Common kids costume masks questions
- Is kids costume masks profitable to sell on Amazon United States?
- The niche generates $16K/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the kids costume masks niche?
- 28 brands and 128 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in kids costume masks?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
- When does demand for kids costume masks peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.8× the quietest.
- What does it cost to enter the kids costume masks niche?
- Listings span $9.22–$80.94; the average listing price is $25.49 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.