Kids Costume Masks
FailShoppers spend an estimated $16K a year here, so Kids Costume Masks is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $16K/yr98K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 40%top-5 click share · 28 brands · 128 sellers
Flapen Score
Kids Costume Masks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Costume Masks is stronger. Inside it, weaker.
Market
The Kids Costume Masks market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Costume Masks 98K times last year and spent an estimated $16K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $16Ka year
- Peak month
- October19.8× the quietest month
- Top search term
- kids costume masks35K searches a year
02 · Price
A sale here is worth $25.49.
Listings sell for $25.49 on average, from $9.22 to $80.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.49 that is $0 to $3K a year per listing.
- Average price
- $25.49inside the $15 to $100 sweet spot
- Price range
- $9.22–$80.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #156 within Boys. It carries 924 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #156in Boys
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 924per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kids Costume Masks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tevigo Open/Close Wearable Helmet with Eyes Glowing for Kids and Teens Mask Costume and Role-Play Dress Up Ideal for Birthdays Christmas Halloween(Child Size)
- Price
- $80.94
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago

Marvel Spider-Man Glow FX Mask Light-Up Role Play Toy Super Hero Toys for Kids Ages 5+
- Price
- $17.76
- Rating
- 4.5/5
- Reviews
- 888
- Age
- 2y ago

Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
- Price
- $58.74
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
- Price
- $48.86
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 1y ago

edcjake Role Play Masks Halloween Mask Cosplay Costumes Mask Adult Kids Spandex Fabric Material(Adult XHZ)
- Price
- $15.42
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tarrshiney Spider Hero Black Mask with Movable Mechanical Eyes - Homecoming Super Hero Full Mask with Moving Lenses - Cosplay Wearable Prop for Gift
- Price
- $49.55
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
- Price
- $48.86
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 1y ago

Camlinbo 3 Set LED Mask with Gesture Sensing Light up Gloves and Shoelaces Halloween Light up Costume Set Gifts for Teens Cool Glowing Toys for Birthday Christmas New Years Eve Cosplay Party
- Price
- $43.51
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 1y ago

Dinoland T-Rex Mask and Claw Set Realistic Design with Dino Roars Adjustable Strap Non-Toxic Material Includes 2 Taloned Gloves for Dress Up Halloween Pretend Play
- Price
- $39.56
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8mo ago

edcjake Role Play Masks Halloween Mask Cosplay Costumes Mask Adult Kids Spandex Fabric Material(Kids GL)
- Price
- $15.97
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 1y ago
Newest
by launch date
Dinoland T-Rex Mask and Claw Set Realistic Design with Dino Roars Adjustable Strap Non-Toxic Material Includes 2 Taloned Gloves for Dress Up Halloween Pretend Play
- Price
- $39.56
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 8mo ago

Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
- Price
- $58.74
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Superhero 4-PCS)
- Price
- $25.57
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago

STAR WARS Stormtrooper Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+
- Price
- $23.63
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 1y ago

Camlinbo 3 Set LED Mask with Gesture Sensing Light up Gloves and Shoelaces Halloween Light up Costume Set Gifts for Teens Cool Glowing Toys for Birthday Christmas New Years Eve Cosplay Party
- Price
- $43.51
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
128
Est. top-5 brand share
56%
Top 20: 92%
Est. top-5 click share
40%
Top 20: 80%
Open market
37%
- Marvel16%
- Tarrshiney11%
- Tevigo10%
- Hasbro10%
- edcjake9%
- Shampoer7%
Demand
Kids Costume Masks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.8×
Search terms
Top Kids Costume Masks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids costume masks35K/yr
- halloween masks for kids57K/yr
- toy mask5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Costume Masks
We read the reviews and the return reasons for every product selling here.
“Big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Costume Masks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









