Kids Cloak

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-12.9%

Conversion, latest week

1.2%

Market size, estimated

$24Ka year

Peak month

October13.7× the quietest month

Top search term

kids cloak20K searches a year

Listings sell for $16.82 on average, from $9.59 to $35.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.82 that is $0 to $2K a year per listing.

Average price

$16.82inside the $15 to $100 sweet spot

Price range

$9.59–$35.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,019 within Boys. It carries 299 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

19.5%

Average rank

#1,019in Boys

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

299per listing

Listings tracked

70

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months