Is Kids Black Wig profitable to sell on Amazon United States?

Flapen scores Kids Black Wig 38 out of 100 on Amazon United States, a Fail. Shoppers spend $16K a year across 14 tracked products. Search demand grew -13.8% in the last 90 days.

How competitive is the Kids Black Wig niche on Amazon United States?

7 brands and 17 sellers compete in Kids Black Wig on Amazon United States. The top 5 Kids Black Wig products take 49% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Kids Black Wig?

Kids Black Wig buyers on Amazon United States complain most about Size-Overall, Thickness, and Wig/Artificial Hair Quality. An estimated 9.4% of orders come back, which is high.

What does it cost to enter the Kids Black Wig niche?

Kids Black Wig sells for $16.75 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.81 to $22.80. The average product has 2,010 reviews, the count a new listing must catch up to.

Kids Black Wig

Fail

Shoppers spend an estimated $16K a year here, so Kids Black Wig is a Fail.

Filters High Returns

Flapen Score: 38
38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size: $16K/yr23K searches / yr
90-day growth: -13.8%search demand this quarter
Competition: 49%top-5 click share · 7 brands · 17 sellers

Flapen Score

Kids Black Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Black Wig is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Kids Black Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Black Wig 23K times last year and spent an estimated $16K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months: 23K
Growth, 90 days vs prior 90: -13.8%
Conversion, latest week: 4.0%
Market size, estimated: $16Ka year
Top search term: kids black wig9K searches a year

02 · Price

A sale here is worth $16.75.

Listings sell for $16.75 on average, from $9.81 to $22.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.75 that is $0 to $2K a year per listing.

Average price: $16.75inside the $15 to $100 sweet spot
Price range: $9.81–$22.80
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #661 within Girls. It carries 2,010 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 100%
Out of stock, average day: 14.4%
Average rank: #661in Girls
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 2,010per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Kids Black Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

Brand 136%
Brand 225%
Brand 312%
Brand 48%
Brand 58%
Brand 66%
Open — no brand owns it (1 brand, 5%)

Demand

Kids Black Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 6.4× · 8 of 12 months tracked

Search terms

Top Kids Black Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kids black wig9K/yr -1.6%2.3% conv.
black wig for kids7K/yr -16.5%0.8% conv.
black wig kids4K/yr -21.8%1.8% conv.
black kids wig3K/yr -25.7%4.5% conv.

Reviews and returns

What reviews say buyers love and hate about Kids Black Wig

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Wig/Artificial Hair Quality”

13%of negative reviews mention “Size-Overall”

9.4%of orders come back

“cannot fit most peoples heads”

A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Kids Black Wig questions

Answered from the same tracked data.

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