Kids Beanie

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-73.5%

Conversion, latest week

0.7%

Market size, estimated

$294Ka year

Peak month

December22.2× the quietest month

Top search term

carhartt kids242K searches a year

Listings sell for $17.41 on average, from $5.94 to $70.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $17.41 that is $4K to $9K a year per listing.

Average price

$17.41inside the $15 to $100 sweet spot

Price range

$5.94–$70.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

5.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #363 within Baby Boys. It carries 2,974 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#363in Baby Boys

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,974per listing

Listings tracked

138

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months