Kids Backpack Boys

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +85.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $734K a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

+85.8%

Conversion, latest week

0.4%

Market size, estimated

$734Ka year

Peak month

August21.6× the quietest month

Top search term

boys backpack1.4M searches a year

Listings sell for $30.85 on average, from $9.12 to $119.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $30.85 that is $15K to $23K a year per listing.

Average price

$30.85inside the $15 to $100 sweet spot

Price range

$9.12–$119.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$15K–$23K

Returns

4.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #417 within Backpacks. It carries 4,681 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

2.4%

Average rank

#417in Backpacks

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

4,681per listing

Listings tracked

83

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months