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Kids Aviator Sunglasses

Fail

Shoppers spend an estimated $76K a year here, so Kids Aviator Sunglasses is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$76K/yr125K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
57%top-5 click share · 16 brands · 18 sellers

Flapen Score

Kids Aviator Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kids Aviator Sunglasses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Aviator Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Aviator Sunglasses 125K times last year and spent an estimated $76K. The top 5 brands take 68% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
4.6%
Market size, estimated
$76Ka year
Peak month
October4.4× the quietest month
Top search term
kids aviator sunglasses51K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $8.50 to $23.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.30 that is $1K to $3K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$8.50–$23.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #319 within Accessories. It carries 907 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#319in Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
907per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Kids Aviator Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

27%

  • Brand 129%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Kids Aviator Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 4.4×

Search terms

Top Kids Aviator Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids aviator sunglasses51K/yr
  • toddler aviator sunglasses18K/yr
  • toddler aviator sunglasses age 2-45K/yr
  • kids aviators7K/yr
  • aviator sunglasses for kids7K/yr
  • kid aviator sunglasses6K/yr
  • boys aviator sunglasses8K/yr
  • girls aviator sunglasses4K/yr
  • youth aviator sunglasses5K/yr
  • aviator sunglasses kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Aviator Sunglasses

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
58%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Perhaps I got the wrong size”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Aviator Sunglasses questions

Answered from the same tracked data.