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59

Khaki Shorts Woman

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 96Conversion 7Competition 97Returns 0Price range 79Avg price 95Brand share 95Review moat 46Quality gap 73

Competition

Incredible11%

top-5 click share — an open shelf

Growth

Incredible+159.6%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.57

avg listing price — sweet spot $15–$100

Price range

Great$8.55–$40.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,944.68

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$29K

$29K/yr · 217K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.8%

return rate — above 5% kills the launch gate

Is khaki shorts woman profitable on Amazon?

According to Flapen's Amazon United States niche tracking, khaki shorts woman is a $29K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

khaki shorts woman market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$35K–$47K
units × avg price
Conversion rate
0.6%
Avg BSR
#479
Page quality
0%
Prime
99%
Sponsored
88%
Out of stock
2.6%
Avg brand age
34 months
Avg seller age
155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

65 rising

Sellers

128

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

11%

Top 20: 31%

Open market

60%

  • Amazon Essentials12%
  • Lee8%
  • Willit6%
  • Eddoyee6%
  • luvamia4%
  • UNIONBAY4%

khaki shorts woman demand & seasonality

Weekly Amazon search volume, last 104 weeks — +159.6% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 32.6×

Top khaki shorts woman search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • women khaki shorts35K/yr
  • khaki bermuda shorts women19K/yr
  • plus size khaki shorts19K/yr
  • high waisted khaki shorts women9K/yr
  • khaki womens shorts11K/yr
  • khaki shorts women stretchy12K/yr
  • tailored khaki shorts women6K/yr
  • womens shorts khaki9K/yr
  • khaki denim shorts women10K/yr
  • khaki shorts women plus size13K/yr
All search terms

Top khaki shorts woman products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2862%$5723%$8584%$1K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about khaki shorts woman

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Fit great”

Comfort-Overall16%

“Extremely comfortable”

Quality-Overall5%

“Overall very happy with the purchase”

Color5%

“Great color”

Material Quality4%

“lightweight material”

Pockets/Compartments4%

“lots of pockets”

Stretchability/Expandability/Elasticity4%

“The elastic is very stretchy”

Weight Light3%

“Lightweight and true to size”

Value For Money3%

“Great deal”

Shape/Style2%

“Very Flattering”

What buyers complain about

Size-Overall35%

“Runs a little big”

Material Quality4%

“The material feels cheap”

Quality-Overall3%

“Low quality”

Stretchability/Expandability/Elasticity3%

“these have no stretch”

Waist Fit3%

“Waist is tight”

Color2%

“Color was different than picture”

Wrinkles2%

“the wrinkles remained”

Advertised Vs Actual Product2%

“Doesnt look like the picture”

Shape/Style2%

“Not flattering at all on me”

Thickness2%

“I find they are thick and bulky”

Top return reasons

Size-Overall49%
Waist Fit15%
Length7%
Thigh Fit5%
Color5%
Material Quality4%
Hip Fit4%
Inseam Fit2%
Shape/Style2%
Advertised Vs Actual Product2%

Common khaki shorts woman questions

Is khaki shorts woman profitable to sell on Amazon United States?
The niche generates $29K/yr across 207 tracked products. 7 of 39 products launched in the last 360 days are still selling. 90-day search growth is +159.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the khaki shorts woman niche?
65 brands and 128 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in khaki shorts woman?
Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 13.8% — above our launch gate.
When does demand for khaki shorts woman peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 32.6× the quietest.
What does it cost to enter the khaki shorts woman niche?
Listings span $8.55–$40.94; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 1,945 reviews — the moat a new listing must climb.