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Khaki Jeans

Fail

An estimated 14.8% of orders come back, so Khaki Jeans is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$24K/yr279K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
21%top-5 click share · 27 brands · 51 sellers

Flapen Score

Khaki Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Khaki Jeans is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Khaki Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Khaki Jeans 279K times last year and spent an estimated $24K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.3%
Market size, estimated
$24Ka year
Top search term
khaki jeans43K searches a year

02 · Price

A sale here is worth $32.81.

Listings sell for $32.81 on average, from $15.60 to $129.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.81 that is $0 to $3K a year per listing.

Average price
$32.81inside the $15 to $100 sweet spot
Price range
$15.60–$129.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #178 within Jeans. It carries 18,944 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#178in Jeans
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
18,944per listing
Listings tracked
122

04 · Newcomers

11 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
11Amazon's first-year sales bar
Average brand age
42 months

Products

Top Khaki Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

51

Top-5 brand share

81%

Top 20: 98%

Top-5 click share

21%

Top 20: 50%

Open market

17%

  • Brand 125%
  • Brand 224%
  • Brand 324%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (21 brands, 17%)

Demand

Khaki Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Khaki Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • khaki jeans43K/yr
  • wrangler khaki pants mens42K/yr
  • mens khaki jeans30K/yr
  • bootcut khaki pants for men22K/yr
  • tan jeans for men20K/yr
  • boot cut khaki pants for men17K/yr
  • beige jeans men12K/yr
  • wrangler kaki pants for men8K/yr
  • mens bootcut khaki pants10K/yr
  • mens tan jeans11K/yr

Reviews and returns

What reviews say buyers love and hate about Khaki Jeans

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Quality-Overall”
14.8%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Khaki Jeans questions

Answered from the same tracked data.