Keychains for Kids
FailDemand is soft, at -19.8% this quarter, so Keychains for Kids is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $63K/yr250K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 67%top-5 click share · 16 brands · 18 sellers
Flapen Score
Keychains for Kids against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keychains for Kids is stronger. Inside it, weaker.
Market
The Keychains for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Keychains for Kids 250K times last year and spent an estimated $63K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 250K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $63Ka year
- Peak month
- August4.5× the quietest month
- Top search term
- bulk keychains for women16K searches a year
02 · Price
A sale here is worth $15.18.
Listings sell for $15.18 on average, from $5.85 to $26.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.18 that is $0 to $2K a year per listing.
- Average price
- $15.18inside the $15 to $100 sweet spot
- Price range
- $5.85–$26.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,565 within Keyrings, Keychains & Charms. It carries 623 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #1,565in Keyrings, Keychains & Charms
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 623per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Keychains for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Junkin 24 Pcs Boho Bulk Keychains for Women Men Cute Designer Key Chains Accessories Christmas Employee Appreciation Gifts
- Price
- $12.32
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3y ago

Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
- Price
- $14.54
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago

Papacharms Bulk Keychains 20pcs Random Different Keychain Lot Lovely Cool Key Chains for Student Prize Birthday Gift Party Favor
- Price
- $8.99
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 1y ago

Plush Keychains Bulk for Kids 24Pcs Cute Fuzzy Pom Pom Ball Keychain Toys with Legs Back to School Party Favor for Boys Girls Kids Classroom Gifts Prizes Xmas Gift Goodie Bag Filler Backpack Charms
- Price
- $20.75
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

BQTQ 18 Pieces Fluffy Pom Pom Keychains Rabbit Faux Fur Balls Keychain with Gold Keychain Hooks for Bag Accessories
- Price
- $14.04
- Rating
- 4.7/5
- Reviews
- 524
- Age
- 3y ago
Trending
estimated 90-day click momentum
Wirelation 24 Pack Premium Plush Keychains with Dangling Legs High-Density Faux Fur Desk Buddy Bag Charm Zinc Alloy Keyring Classroom Prizes Birthday Party Favors Easter Basket Stuffers
- Price
- $21.35
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 5mo ago

BQTQ 18 Pieces Fluffy Pom Pom Keychains Rabbit Faux Fur Balls Keychain with Gold Keychain Hooks for Bag Accessories
- Price
- $14.04
- Rating
- 4.7/5
- Reviews
- 524
- Age
- 3y ago

MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
- Price
- $7.90
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 6mo ago

Lcbulu 5PCS Pink/White/Black/Blue/Red Flower Key Chains for Women Cute Pearl Bag Charms Enamel Keyring for Handbag Backpack Decor Gifts Keychain Accessories
- Price
- $6.39
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 10mo ago

Plush Keychains Bulk for Kids 24Pcs Cute Fuzzy Pom Pom Ball Keychain Toys with Legs Back to School Party Favor for Boys Girls Kids Classroom Gifts Prizes Xmas Gift Goodie Bag Filler Backpack Charms
- Price
- $20.75
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch date
Wirelation 24 Pack Premium Plush Keychains with Dangling Legs High-Density Faux Fur Desk Buddy Bag Charm Zinc Alloy Keyring Classroom Prizes Birthday Party Favors Easter Basket Stuffers
- Price
- $21.35
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 5mo ago

MRUKATNUS 50Pcs Random Different Keychains Cute Keyring Bulk for Party Favors Classroom Prizes Students Incentives
- Price
- $7.90
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 6mo ago

Lcbulu 5PCS Pink/White/Black/Blue/Red Flower Key Chains for Women Cute Pearl Bag Charms Enamel Keyring for Handbag Backpack Decor Gifts Keychain Accessories
- Price
- $6.39
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 10mo ago

Ecally 12 Cute Resin Bear Keychain Macaron Bear Keychains Candy Pendant Jewelry Gift Bag Key Ring Accessories for Girl Women (Blue Pink Purple Pink)
- Price
- $14.54
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago

OMyFav 30PCS Party Favors Kids Keychains - Fun Keychain Birthday Goodie Bags Stuffers for Kids Plush Keychain Bulk Monster Keychains Backpack Clips Student Gifts Classroom Prizes Backpack Charms
- Price
- $26.30
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
18
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
23%
- Junkin27%
- Ecally15%
- Papacharms9%
- AMZFAVOR9%
- BQTQ8%
- Wirelation8%
Demand
Keychains for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Keychains for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bulk keychains for women16K/yr
- bulk keychains for kids37K/yr
- cute keychains bulk23K/yr
- keychain party favors19K/yr
- kids keychains bulk21K/yr
- cute keychain bulk11K/yr
- bulk keychains for adults30K/yr
- keychain party favors for kids7K/yr
- backpack keychains for kids13K/yr
- key chain party favors7K/yr
Reviews and returns
What reviews say buyers love and hate about Keychains for Kids
We read the reviews and the return reasons for every product selling here.
“Some have longer legs than the others”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keychains for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









