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Keychains for Kids

Fail

Demand is soft, at -19.8% this quarter, so Keychains for Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$63K/yr250K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
67%top-5 click share · 16 brands · 18 sellers

Flapen Score

Keychains for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keychains for Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychains for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Keychains for Kids 250K times last year and spent an estimated $63K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
1.7%
Market size, estimated
$63Ka year
Peak month
August4.5× the quietest month
Top search term
bulk keychains for women16K searches a year

02 · Price

A sale here is worth $15.18.

Listings sell for $15.18 on average, from $5.85 to $26.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.18 that is $0 to $2K a year per listing.

Average price
$15.18inside the $15 to $100 sweet spot
Price range
$5.85–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,565 within Keyrings, Keychains & Charms. It carries 623 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#1,565in Keyrings, Keychains & Charms
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
623per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Keychains for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

23%

  • Brand 127%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Keychains for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Keychains for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk keychains for women16K/yr
  • bulk keychains for kids37K/yr
  • cute keychains bulk23K/yr
  • keychain party favors19K/yr
  • kids keychains bulk21K/yr
  • cute keychain bulk11K/yr
  • bulk keychains for adults30K/yr
  • keychain party favors for kids7K/yr
  • backpack keychains for kids13K/yr
  • key chain party favors7K/yr

Reviews and returns

What reviews say buyers love and hate about Keychains for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Some have longer legs than the others”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Keychains for Kids questions

Answered from the same tracked data.