Keychain Wallet
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 0.7% of searches, so Keychain Wallet is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $416K/yr2.2M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 19%top-5 click share · 71 brands · 83 sellers
Flapen Score
Keychain Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keychain Wallet is stronger. Inside it, weaker.
Market
The Keychain Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Keychain Wallet 2.2M times last year and spent an estimated $416K. The top 5 brands take 35% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $416K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $416Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- wristlet842K searches a year
02 · Price
A sale here is worth $25.69.
Listings sell for $25.69 on average, from $5.53 to $118.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $25.69 that is $3K to $6K a year per listing.
- Average price
- $25.69inside the $15 to $100 sweet spot
- Price range
- $5.53–$118.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #241 within Wallets, Card Cases & Money Organizers. It carries 2,173 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #241in Wallets, Card Cases & Money Organizers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,173per listing
- Listings tracked
- 122
04 · Newcomers
11 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Keychain Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
- Price
- $12.57
- Rating
- 4.4/5
- Reviews
- 1,979
- Age
- 1y ago
Michael Kors Womens Jet Set Charm Medium Top-Zip Wristlet Gold-Tone Hardware/Meadow Green
- Price
- $37.13
- Rating
- 4.7/5
- Reviews
- 728
- Age
- 1y ago
Keychain Wallet Mini Zip Around Wristlet Wallets for Women Detachable Dual Pouch Wristlet Portable Coin Purse Small Wallets
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 2y ago
Mums Memory Mini Zip Around Wristlet Wallets for Women -KeyChain Wallet with Detachable Dual Pouch Wristlet -Key Chain Coin Purse Small Wallets
- Price
- $14.02
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 2y ago
COACH Polished Pebble Small Wristlet Black One Size
- Price
- $73.83
- Rating
- 4.7/5
- Reviews
- 681
- Age
- 2y ago
Trending
estimated 90-day click momentum
Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago
Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago
COACH Crossgrain Leather Wristlet w Chain
- Price
- $93.99
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 2y ago
COACH Crossgrain Leather Wristlet w Chain
- Price
- $94.11
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 2y ago
VUTUXA KeyChain Wristlet Wallet For Women Iris Zip Card Case With ID Window
- Price
- $6.54
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 8mo ago
Newest
by launch dateVUTUXA KeyChain Wristlet Wallet For Women Iris Zip Card Case With ID Window
- Price
- $6.54
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 8mo ago
Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago
Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago
LJCZKA Leather Wristlet Wallet for Women Men Large Capacity Clutch Handbags Purses Long Cellphone Credit Card Holder Pocket Bag with Wrist Strap Keychain (Black2)
- Price
- $9.77
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 1y ago
FODOKO Wristlet wallets for women RFID crossbody Wallet with 4 Zippers Travel Credit Card Holder Cell Phone Organizer coin purse (checkered beige)
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
71 rising
Sellers
83
Est. top-5 brand share
35%
Top 20: 70%
Est. top-5 click share
19%
Top 20: 48%
Open market
61%
- Michael Kors10%
- Coach9%
- Mum's memory6%
- Tiostep5%
- befen4%
- VUTUXA4%
Demand
Keychain Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Search terms
Top Keychain Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wristlet842K/yr
- wristlet purses for women231K/yr
- wrist wallet163K/yr
- key chain wallet204K/yr
- wristlet purse135K/yr
- keychain wristlet wallet87K/yr
- black wristlet72K/yr
- wallet keychain wristlet64K/yr
- leather wristlet60K/yr
- small wristlet46K/yr
Reviews and returns
What reviews say buyers love and hate about Keychain Wallet
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keychain Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data