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Keychain Display

Maybe

The top 5 brands take only 38% of clicks. But buyers convert on only 2.2% of searches, so Keychain Display is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$218K/yr484K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
28%top-5 click share · 48 brands · 56 sellers

Flapen Score

Keychain Display against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keychain Display is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Display market on Amazon at a glance

Shoppers on Amazon United States searched for Keychain Display 484K times last year and spent an estimated $218K. The top 5 brands take 38% of clicks. Demand peaks in Mar. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
2.2%
Market size, estimated
$218Ka year
Peak month
March1.9× the quietest month
Top search term
keychain display158K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $6.76 to $72.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.11 that is $2K to $5K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$6.76–$72.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #380 within Shoe, Jewelry & Watch Accessories. It carries 895 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#380in Shoe, Jewelry & Watch Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
895per listing
Listings tracked
62

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Keychain Display products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

56

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

28%

Top 20: 66%

Open market

58%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Keychain Display search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Keychain Display search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keychain display158K/yr
  • keychain display stand90K/yr
  • keychain holder display43K/yr
  • key chain display23K/yr
  • keychain stand21K/yr
  • key chain display stand24K/yr
  • rotating jewelry display stand14K/yr
  • keychain rack11K/yr
  • bag charm display7K/yr
  • rotating jewelry display19K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Display

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Strength”
4.0%of orders come back
“Not Sturdy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Keychain Display questions

Answered from the same tracked data.