Keychain

Shoppers searched for this 37.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

37.0M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

1.4%

Market size, estimated

$4.8Ma year

Peak month

December1.4× the quietest month

Top search term

keychain7.9M searches a year

Listings sell for $9.48 on average, from $3.21 to $33.32. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $9.48 that is $76K to $95K a year per listing.

Average price

$9.48under the $15 to $100 sweet spot

Price range

$3.21–$33.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

$76K–$95K

Returns

2.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #374 within Keyrings & Keychains. It carries 3,250 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#374in Keyrings & Keychains

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,250per listing

Listings tracked

27

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months