Is key tray profitable to sell on Amazon United States?

The niche generates $83K/yr across 87 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the key tray niche?

61 brands and 72 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in key tray?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.1%.

When does demand for key tray peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the key tray niche?

Listings span $5.32–$53.47; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.

Key Tray

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$18.22

avg listing price — sweet spot $15–$100

Price range

Great$5.32–$53.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good634.21

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 343K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is key tray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, key tray is a $83K/yr Amazon United States market (343K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

key tray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $73K–$91K; units × avg price
Conversion rate: 1.3%
Avg BSR: #374
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.2%
Avg brand age: 30 months
Avg seller age: 162 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

26%

Top 20: 58%

Open market

61%

Hipiwe13%
GUSHBIN6%
CCINPPY6%
MSJGA5%
ALELION4%
Shinpuru4%

key tray demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top key tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

key tray138K/yr +4.0%1.1% conv.
key basket33K/yr -3.8%1.3% conv.
key holder tray16K/yr +8.5%0.8% conv.
tray for keys17K/yr +9.4%1.1% conv.
entryway tray15K/yr +15.8%0.5% conv.
key basket for entryway table14K/yr -10.4%1.1% conv.
key plate12K/yr -2.4%0.9% conv.
tray for keys entryway table9K/yr +25.4%1.2% conv.
keys tray10K/yr +1.3%1.1% conv.
key plate for entryway table9K/yr -5.1%1.0% conv.

All search terms

Top key tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUSHBIN 7.4 Inches Key Bowl for Entryway Table Decorative Bowl Key Dish for Organizing Tabletop Catch All Gold Fruit Bowls for Kitchen Counter Coffee Table

GUSHBIN$14.744.8★160 rev

CCINPPY Ceramic Jewelry Tray Trinket Dish Decorative Cloud Vanity Key Tray for Women Ring Holder Dish Cute Jewelry Plate Bowl Room Decor Aesthetic White Medium

CCINPPY$10.714.7★1,435 rev

Hipiwe Small Woven Wicker Basket - 7.6 Round Entryway Organizer for Keys Wallet Cell Phone & Snacks

Hipiwe$9.764.4★844 rev

ALELION 8 Acacia Wood Bathroom Vanity Tray for Counter - Dresser Top Tray for Perfume Jewelry Candle Key Catchall - Small Kitchen Countertop Organizer for Soap Dispenser and Sponge Holder

ALELION$10.424.7★649 rev

ProCase Wooden Valet Tray for Men Wood Catch-All EDC Organizer Fathers Day Gift Nightstand Entryway Bedside Dump Holder for Wallets Keys Watches Phones Loose Change Trinkets -DarkBrown

ProCase$20.764.6★189 rev

Newest

by launch date

Josmimic Catch All Valet Tray - EDC Organizer for Key Wallet Watch Jewelry Phone coin change | Faux Leather Storage Tray for Dresser Nightstand Desk Entryway Travel Storage | Brown

Josmimic$9.8897 rev

10mo ago

Key Bowl for entryway Table Key Tray Key Dish Apartment Decor House Warming Gifts Unique Home Decor Bookshelf Decoration Entryway Decor Ideas & Bedside Table Decor (Matte Black)

Keyper Bear$32.6444 rev

10mo ago

Zosenley Wooden Valet Tray with Leather Base - Nightstand Catchall Organizer for Cologne Perfume Keys Wallet Phone Watch Jewelry & Sunglasses (Black)

Zosenley$11.68175 rev

11mo ago

Hipiwe Key Basket for Entryway Table Natural Rattan Serving Tray Small Wicker Trays for Decor Fruit Bowl Decorative Baskets for Kitchen Coffee Table

Hipiwe$12.89119 rev

1y ago

Cut-Nic Wood Key Bowl for Entryway Table Key Tray Jewelry Tray Valet Tray with 2 Cute Duck Feet for Rings Coins Bracelets Watches

Cut-Nic$15.5360 rev

1y ago

What reviews say buyers love and hate about key tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent product”

Size-Overall13%

“Fits all my needs”

Advertised Vs Actual Product10%

“As described”

Design-Overall8%

“unique design”

Value For Money7%

“Great deal”

Color6%

“The color is so beautiful”

Gifting Purpose4%

“Cute gift”

Strength4%

“Cute and sturdy”

Wood Quality3%

“Nice wood appearance”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall38%

“Misled by size”

Quality-Overall9%

“Poor quality control”

Color5%

“Expected different color”

Wood Quality4%

“Cheap and thin wood”

Value For Money3%

“It looks like it cost more than it did”

Advertised Vs Actual Product3%

“Not as described”

Material Quality2%

“not worth its money due to material of it”

Weight Heavy2%

“heavier than I expected”

Weight Light2%

“Would have liked it to be a little more heavy”

Strength1%

“It is a little flimsy”

Top return reasons

Size-Overall63%

Color10%

Advertised Vs Actual Product5%

Quality-Overall4%

Material Quality3%

Value For Money3%

Wood Quality2%

Defective Material/Parts2%

Display Colors1%

Shape/Style1%

Common key tray questions

Is key tray profitable to sell on Amazon United States?: The niche generates $83K/yr across 87 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the key tray niche?: 61 brands and 72 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in key tray?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.1%.
When does demand for key tray peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the key tray niche?: Listings span $5.32–$53.47; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.