Key Tray

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

343K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

1.3%

Market size, estimated

$83Ka year

Peak month

August1.6× the quietest month

Top search term

key tray138K searches a year

Listings sell for $18.22 on average, from $5.32 to $53.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.22 that is $0 to $2K a year per listing.

Average price

$18.22inside the $15 to $100 sweet spot

Price range

$5.32–$53.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #374 within Shoe, Jewelry & Watch Accessories. It carries 634 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#374in Shoe, Jewelry & Watch Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

634per listing

Listings tracked

87

17 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months