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Key Organizer

Fail

The top 5 brands take 100% of clicks, so Key Organizer is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$71K/yr132K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
61%top-5 click share · 5 brands · 6 sellers

Flapen Score

Key Organizer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Key Organizer is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for Key Organizer 132K times last year and spent an estimated $71K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
1.4%
Market size, estimated
$71Ka year
Peak month
December1.9× the quietest month
Top search term
ridge key organizer58K searches a year

02 · Price

A sale here is worth $37.41.

Listings sell for $37.41 on average, from $19.33 to $72.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.41 that is $0 to $4K a year per listing.

Average price
$37.41inside the $15 to $100 sweet spot
Price range
$19.33–$72.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #570 within Keyrings & Keychains. It carries 2,058 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#570in Keyrings & Keychains
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,058per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Key Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 142%
  • Brand 235%
  • Brand 316%
  • Brand 45%
  • Brand 52%

Demand

Key Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Key Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ridge key organizer58K/yr
  • ridge keychain15K/yr
  • ridge key holder11K/yr
  • ridge keycase24K/yr
  • ridge key10K/yr
  • ridge key case7K/yr
  • ridge wallet key holder4K/yr
  • the ridge key organizer3K/yr

Reviews and returns

What reviews say buyers love and hate about Key Organizer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Chain/Key Quality”
21%of negative reviews mention “Durability”
3.9%of orders come back
“Broke after”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Key Organizer questions

Answered from the same tracked data.