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Key Bowl

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 1.2% of searches, so Key Bowl is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$439K/yr1.7M searches / yr
90-day growth
-1.2%search demand this quarter
Competition
31%top-5 click share · 39 brands · 58 sellers

Flapen Score

Key Bowl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Key Bowl is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Key Bowl 1.7M times last year and spent an estimated $439K. The top 5 brands take 36% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $439K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
1.2%
Market size, estimated
$439Ka year
Top search term
key bowl416K searches a year

02 · Price

A sale here is worth $22.08.

Listings sell for $22.08 on average, from $5.52 to $66.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.08 that is $2K to $6K a year per listing.

Average price
$22.08inside the $15 to $100 sweet spot
Price range
$5.52–$66.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #105 within Shoe, Jewelry & Watch Accessories. It carries 554 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#105in Shoe, Jewelry & Watch Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
554per listing
Listings tracked
55

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Key Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$18K$35K$53K$70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

58

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

31%

Top 20: 67%

Open market

60%

  • GUSHBIN12%
  • Hipiwe9%
  • CCINPPY5%
  • OAKOA5%
  • Samhita4%
  • BOLTCORRSE4%

Search terms

Top Key Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key bowl416K/yr
  • purse bowl143K/yr
  • key bowl for entryway table117K/yr
  • small decorative bowl101K/yr
  • key holder bowl117K/yr
  • catch all bowl90K/yr
  • key dish74K/yr
  • stone bowl76K/yr
  • bowl for keys55K/yr
  • bowl for keys entryway table66K/yr

Reviews and returns

What reviews say buyers love and hate about Key Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.16

Little small

Bigger than I thought

Misled by size

Color5%+0.21

Much darker in color than shown

Expected different color

I wish it was just a little darker

Value For Money5%+0.40

It feels much more expensive than it is

It looks like it cost more than it did

a little expensive

Weight Heavy5%+0.21

very heavy

way too heavy

It looks like its heavy stone

Quality-Overall2%+1.45

small quality quirks

Not the quality I expected

just overall feels cheap

Love

Quality-Overall18%+1.45

Excellent Quality

The build quality is solid

the build quality is excellent

Size-Overall12%−0.16

The size is generous

Good size

it fits everything I needed to fit

Design-Overall10%+0.64

Beautiful Design

the design is so timeless

unique design

Color9%+0.21

the color is really pretty

Beautiful color

the colors are so vibrant

Advertised Vs Actual Product7%+0.54

As described

As advertised

Exactly as shown

Return

2.9% Return rate 86% Fixable by listing

Size-Overall64%██████

Little small

Bigger than I thought

Misled by size

Color9%▆█▆▆▆▅

Much darker in color than shown

Expected different color

I wish it was just a little darker

Advertised Vs Actual Product6%▇█▆▆▇▇

Not as described

Photos arent accurate

I dont think it looks like the picture shown

Value For Money4%▅▄▇█▅▇

It feels much more expensive than it is

It looks like it cost more than it did

a little expensive

Quality-Overall4%▆▆█▇▆█

small quality quirks

Not the quality I expected

just overall feels cheap

FAQ

Common Key Bowl questions

Answered from the same tracked data.