Key Bowl
MaybeThe top 5 brands take only 36% of clicks. But buyers convert on only 1.2% of searches, so Key Bowl is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $439K/yr1.7M searches / yr
- 90-day growth
- -1.2%search demand this quarter
- Competition
- 31%top-5 click share · 39 brands · 58 sellers
Flapen Score
Key Bowl against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Key Bowl is stronger. Inside it, weaker.
Market
The Key Bowl market on Amazon at a glance
Shoppers on Amazon United States searched for Key Bowl 1.7M times last year and spent an estimated $439K. The top 5 brands take 36% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $439K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -1.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $439Ka year
- Top search term
- key bowl416K searches a year
02 · Price
A sale here is worth $22.08.
Listings sell for $22.08 on average, from $5.52 to $66.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.08 that is $2K to $6K a year per listing.
- Average price
- $22.08inside the $15 to $100 sweet spot
- Price range
- $5.52–$66.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #105 within Shoe, Jewelry & Watch Accessories. It carries 554 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #105in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 554per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Key Bowl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GUSHBIN 7.4 Inches Key Bowl for Entryway Table Decorative Bowl Key Dish for Organizing Tabletop Catch All Gold Fruit Bowls for Kitchen Counter Coffee Table
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 1y ago

Hipiwe Small Woven Wicker Basket - 7.6 Round Entryway Organizer for Keys Wallet Cell Phone & Snacks
- Price
- $9.76
- Rating
- 4.4/5
- Reviews
- 844
- Age
- 4y ago

CCINPPY Ceramic Jewelry Tray Trinket Dish Decorative Cloud Vanity Key Tray for Women Ring Holder Dish Cute Jewelry Plate Bowl Room Decor Aesthetic White Medium
- Price
- $10.71
- Rating
- 4.7/5
- Reviews
- 1,435
- Age
- 2y ago

OAKOA Large Decorative Bowl for Home Decor - Purse Bowl Decor - Key Bowl for Entryway Table - Coffee Table Bowl - Organic Modern Home Decor
- Price
- $36.89
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 1y ago

Samhita Mango Wood Decorative Bowls for Home Dcor Decorative Long Wooden Bowl for Table Centerpiece (10 x 6 x 2)
- Price
- $16.15
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 3y ago
Trending
90-day click momentum
Plukers Catch All Decorative Fruit Bowl with Pedestal Key Purse & Trinket Holder | Entryway Table Kitchen Counter Coffee Console Decor | Modern Minimalist Artificial Stone Beige
- Price
- $33.48
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 8mo ago

JolieJulie 6 Key Bowl Purse Bowl - Small Decorative Bowl White
- Price
- $15.39
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 9mo ago

WBXZIXN 8 Ceramic Decorative BowlIrregular Rim Reactive Glaze Key Bowl For Entryway TableHandcrafted Purse Catch All BowlsJapanese Style Fruit Bowls For Tabletop or Home Decor
- Price
- $23.07
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

BOLTCORRSE Wooden Decorative Bowl Hand Carved Natural Wood Fruit Bowl Rustic Farmhouse Dough Bowl Decor Wooden Serving Bowl for Coffee Table Entryway Key Bowl or Kitchen Centerpiece
- Price
- $18.61
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 3y ago

OAKOA Large Decorative Bowl for Home Decor - Purse Bowl Decor - Key Bowl for Entryway Table - Coffee Table Bowl - Organic Modern Home Decor
- Price
- $36.89
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 1y ago
Newest
by launch date
Plukers Catch All Decorative Fruit Bowl with Pedestal Key Purse & Trinket Holder | Entryway Table Kitchen Counter Coffee Console Decor | Modern Minimalist Artificial Stone Beige
- Price
- $33.48
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 8mo ago

WBXZIXN 8 Ceramic Decorative BowlIrregular Rim Reactive Glaze Key Bowl For Entryway TableHandcrafted Purse Catch All BowlsJapanese Style Fruit Bowls For Tabletop or Home Decor
- Price
- $23.07
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

JolieJulie 6 Key Bowl Purse Bowl - Small Decorative Bowl White
- Price
- $15.39
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 9mo ago

Key Bowl for entryway Table Key Tray Key Dish Apartment Decor House Warming Gifts Unique Home Decor Bookshelf Decoration Entryway Decor Ideas & Bedside Table Decor (Matte Black)
- Price
- $32.64
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 10mo ago

IVWOXO 4.7inch Small Round Keys Bowl for Entryway Acacia Decorative Bowl for Organizing Tabletop Decorative Organizer Basket for Keys Wallet Cell Phone for Fruit Candy Cracker
- Price
- $10.38
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
39 falling
Sellers
58
Top-5 brand share
36%
Top 20: 79%
Top-5 click share
31%
Top 20: 67%
Open market
60%
- GUSHBIN12%
- Hipiwe9%
- CCINPPY5%
- OAKOA5%
- Samhita4%
- BOLTCORRSE4%
Search terms
Top Key Bowl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- key bowl416K/yr
- purse bowl143K/yr
- key bowl for entryway table117K/yr
- small decorative bowl101K/yr
- key holder bowl117K/yr
- catch all bowl90K/yr
- key dish74K/yr
- stone bowl76K/yr
- bowl for keys55K/yr
- bowl for keys entryway table66K/yr
Reviews and returns
What reviews say buyers love and hate about Key Bowl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Little small
Bigger than I thought
Misled by size
Much darker in color than shown
Expected different color
I wish it was just a little darker
It feels much more expensive than it is
It looks like it cost more than it did
a little expensive
very heavy
way too heavy
It looks like its heavy stone
small quality quirks
Not the quality I expected
just overall feels cheap
Love
Excellent Quality
The build quality is solid
the build quality is excellent
The size is generous
Good size
it fits everything I needed to fit
Beautiful Design
the design is so timeless
unique design
the color is really pretty
Beautiful color
the colors are so vibrant
As described
As advertised
Exactly as shown
Return
2.9% Return rate 86% Fixable by listing
Little small
Bigger than I thought
Misled by size
Much darker in color than shown
Expected different color
I wish it was just a little darker
Not as described
Photos arent accurate
I dont think it looks like the picture shown
It feels much more expensive than it is
It looks like it cost more than it did
a little expensive
small quality quirks
Not the quality I expected
just overall feels cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Bowl questions
Answered from the same tracked data.









