Is key bowl profitable to sell on Amazon United States?

The niche generates $439K/yr across 55 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the key bowl niche?

39 brands and 58 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in key bowl?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.9%.

What does it cost to enter the key bowl niche?

Listings span $5.52–$66.98; the average listing price is $22.08 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.

Key Bowl

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$22.08

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$5.52–$66.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good553.78

avg incumbent reviews — the moat a new listing must climb

Market size

Good$439K

$439K/yr · 1.7M searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

Is key bowl profitable on Amazon?

According to Flapen's Amazon United States niche tracking, key bowl is a $439K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

key bowl market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $442K–$552K; units × avg price
Conversion rate: 1.2%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.8%
Avg brand age: 34 months
Avg seller age: 166 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

36%

Top 20: 79%

Top-5 click share

31%

Top 20: 67%

Open market

60%

GUSHBIN12%
Hipiwe9%
CCINPPY5%
OAKOA5%
Samhita4%
BOLTCORRSE4%

Top key bowl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

key bowl416K/yr +7.1%0.9% conv.
purse bowl143K/yr -13.2%0.5% conv.
key bowl for entryway table117K/yr -4.6%0.9% conv.
small decorative bowl101K/yr +0.4%0.4% conv.
key holder bowl117K/yr -12.3%0.7% conv.
catch all bowl90K/yr +12.9%0.7% conv.
key dish74K/yr +10.5%0.7% conv.
stone bowl76K/yr -10.2%0.2% conv.
bowl for keys55K/yr +20.7%1.2% conv.
bowl for keys entryway table66K/yr -15.2%0.9% conv.

All search terms

Top key bowl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUSHBIN 7.4 Inches Key Bowl for Entryway Table Decorative Bowl Key Dish for Organizing Tabletop Catch All Gold Fruit Bowls for Kitchen Counter Coffee Table

GUSHBIN$14.744.8★160 rev

Hipiwe Small Woven Wicker Basket - 7.6 Round Entryway Organizer for Keys Wallet Cell Phone & Snacks

Hipiwe$9.764.4★844 rev

CCINPPY Ceramic Jewelry Tray Trinket Dish Decorative Cloud Vanity Key Tray for Women Ring Holder Dish Cute Jewelry Plate Bowl Room Decor Aesthetic White Medium

CCINPPY$10.714.7★1,435 rev

OAKOA Large Decorative Bowl for Home Decor - Purse Bowl Decor - Key Bowl for Entryway Table - Coffee Table Bowl - Organic Modern Home Decor

OAKOA$36.894.8★432 rev

Samhita Mango Wood Decorative Bowls for Home Dcor Decorative Long Wooden Bowl for Table Centerpiece (10 x 6 x 2)

Samhita$16.154.5★387 rev

Newest

by launch date

Plukers Catch All Decorative Fruit Bowl with Pedestal Key Purse & Trinket Holder | Entryway Table Kitchen Counter Coffee Console Decor | Modern Minimalist Artificial Stone Beige

Plukers$33.4837 rev

8mo ago

WBXZIXN 8 Ceramic Decorative BowlIrregular Rim Reactive Glaze Key Bowl For Entryway TableHandcrafted Purse Catch All BowlsJapanese Style Fruit Bowls For Tabletop or Home Decor

WBXZIXN$23.0734 rev

8mo ago

JolieJulie 6 Key Bowl Purse Bowl - Small Decorative Bowl White

JolieJulie$15.3941 rev

9mo ago

Key Bowl for entryway Table Key Tray Key Dish Apartment Decor House Warming Gifts Unique Home Decor Bookshelf Decoration Entryway Decor Ideas & Bedside Table Decor (Matte Black)

Keyper Bear$32.6444 rev

10mo ago

IVWOXO 4.7inch Small Round Keys Bowl for Entryway Acacia Decorative Bowl for Organizing Tabletop Decorative Organizer Basket for Keys Wallet Cell Phone for Fruit Candy Cracker

IVWOXO$10.3823 rev

1y ago

What reviews say buyers love and hate about key bowl

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Quality”

Size-Overall12%

“The size is generous”

Design-Overall10%

“Beautiful Design”

Color9%

“the color is really pretty”

Advertised Vs Actual Product7%

“As described”

Value For Money6%

“low price”

Gifting Purpose5%

“Cute gift”

Strength4%

“the tray feels sturdy for its size”

Weight Heavy3%

“Its very heavy and sturdy”

Ease Of Use3%

“its pretty convenient to have”

What buyers complain about

Size-Overall40%

“Little small”

Color5%

“Much darker in color than shown”

Value For Money5%

“It feels much more expensive than it is”

Weight Heavy5%

“very heavy”

Quality-Overall2%

“small quality quirks”

Thickness2%

“Only wished it was a deeper bowl”

Advertised Vs Actual Product1%

“Not as described”

Strength1%

“Its very, very light and a little flimsy”

Material Quality1%

“The material feels very similar to artificial stone countertops”

Stain Resistance1%

“Item just arrived used with stains in the bowl”

Top return reasons

Size-Overall64%

Color9%

Advertised Vs Actual Product6%

Value For Money4%

Quality-Overall4%

Material Quality3%

Defective Material/Parts1%

Display Colors1%

Shape/Style1%

Design-Overall1%

Common key bowl questions

Is key bowl profitable to sell on Amazon United States?: The niche generates $439K/yr across 55 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the key bowl niche?: 39 brands and 58 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in key bowl?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.9%.
What does it cost to enter the key bowl niche?: Listings span $5.52–$66.98; the average listing price is $22.08 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.