Kevlar Boot Laces

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

4.9%

Market size, estimated

$61Ka year

Top search term

kevlar boot laces35K searches a year

Listings sell for $13.11 on average, from $6.87 to $20.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.11 that is $1K to $3K a year per listing.

Average price

$13.11under the $15 to $100 sweet spot

Price range

$6.87–$20.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #223 within Shoe, Jewelry & Watch Accessories. It carries 5,935 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#223in Shoe, Jewelry & Watch Accessories

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,935per listing

Listings tracked

24

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months