Kentucky Wildcats Hat
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.71avg listing price — sweet spot $15–$100
Review moat
Great201.72avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.70–$44.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 53K searches
Is kentucky wildcats hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kentucky wildcats hat is a $7K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
kentucky wildcats hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #14,234
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 57%
- Out of stock
- 14.6%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
28
Top-5 brand share
74%
Top 20: 99%
Top-5 click share
38%
Top 20: 78%
Open market
22%
- Pro Sport Brand51%
- BROTHER TRUCKERS7%
- ZHATS6%
- GENERIC5%
- The Game4%
- 474%
kentucky wildcats hat demand & seasonality
Weekly Amazon search volume, last 75 weeks — +6.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top kentucky wildcats hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kentucky hat14K/yr
- university of kentucky hat11K/yr
- kentucky wildcats hat14K/yr
- uk hat6K/yr
- kentucky hats for men5K/yr
- uk hats for men kentucky wildcats4K/yr
Top kentucky wildcats hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$25.164.6★83 rev
Collegiate Adjustable Trucker Hats (US Alpha One Size Kentucky)
Pro Sport Brand$24.713.6★91 rev
Collegiate Charcoal Team Logo Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$26.064.6★41 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$24.794.4★109 rev
Collegiate White Team Color Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$25.164.8★26 rev
Newest
by launch date
Premium Embroidered Hat | with Love from Hat (US Alpha One Size with Love from Kentucky | Blue/Natural Checkers)
BROTHER TRUCKERS$29.760 rev
Classic Kentucky Arch Retro University Baseball Cap Snapback Hat
GENERIC$24.460 rev
Wildcats Upside Down Reversed Vintage Trucker Hat | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Navy/Natural)
BROTHER TRUCKERS$20.531 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$26.3043 rev
Collegiate Charcoal Team Arch Adjustable Hats (US Alpha One Size Kentucky)
Pro Sport Brand$25.2328 rev
Trending
90-day click momentumPremium Embroidered Hat | with Love from Hat (US Alpha One Size with Love from Kentucky | Blue/Natural Checkers)
BROTHER TRUCKERS$29.760.0★
47 NCAA Trawler Team Color Mesh Trucker Clean Up Adjustable Hat Adult One Size Fits All (Kentucky Wildcats Blue)
47$36.574.6★
The Game NCAA Western Kentucky Hilltoppers Hat Unisex One Size Adjustable
The Game$20.394.8★
Ann Arbor T-shirt Co. UK Flag Hat - United Kingdom Great Britain Pride British Low Profile Baseball Dad Hat for Men & Women - (Navy Blue)
Ann Arbor T-shirt Co.$20.014.4★
Branded Bills Old Glory 5 Panel Rope Hats for Men Adjustable Baseball Cap USA Flag Snapback White/RWB
Branded Bills$44.684.5★
What reviews say buyers love and hate about kentucky wildcats hat
What buyers praise and complain about, mined from review topics.What buyers love
“This was a gift”
“The adjustable strap is big enough for a man”
“This is an extremely nice, quality and comfortable hat”
“it's so comfortable”
“so the hat has a super comfy fit”
“It's just the one you need”
“This hat was exactly the color combo I was looking for”
“Easy to clean”
“not staining from sweat”
“I definitely feel I got a good value for the price”
What buyers complain about
“Does not look like photo”
“not even close to the color as advertised”
Top return reasons
Common kentucky wildcats hat questions
- Is kentucky wildcats hat profitable to sell on Amazon United States?
- The niche generates $7K/yr across 47 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the kentucky wildcats hat niche?
- 22 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in kentucky wildcats hat?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color. The return rate is 3.1%.
- When does demand for kentucky wildcats hat peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the kentucky wildcats hat niche?
- Listings span $9.70–$44.68; the average listing price is $24.71 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.